Bachelor of Commerce Honours in Marketing Management

Business, Commerce and Management Studies - Marketing

Purpose and Rationale

Purpose: The purpose of this qualification is to equip students with advanced knowledge of economic concepts, theories, models, laws, and principles. Additionally, it aims to develop their skills in research methods and applied competence, enabling them to pursue successful careers in the evolving economic landscape both nationally and internationally.

Rationale: This qualification is designed to produce graduates in Marketing Management who possess the necessary competency to navigate and excel in the field. They are not only equipped to understand and operate effectively within the economic sector but also capable of conducting research to address marketing management challenges specific to South Africa's economy. Ultimately, the aim is to contribute skilled professionals to support the country's economic growth and development.

Outcomes

Assessment Criteria

Associated Assessment Criteria for Exit Level Outcomes:

Application of Associated Assessment Criteria:
- Application of Associated Assessment Criteria in an integrated manner to the Exit Level Outcomes.
Understanding and Analysis:
- Achieving an understanding of fundamental terms, concepts, facts, principles, rules, and theories.
- Ability to analyse, evaluate, and apply these fundamental elements.
Scientific Inquiry:
- Applying appropriate discipline-related methods of scientific inquiry.
- Independently validating, evaluating, and managing sources of information.
Problem Solving:
- Understanding and applying appropriate methods or practices to resolve complex discipline-related problems.
- Reflecting critically on introducing change within related practice.
Professional and Ethical Behaviour:
- Displaying professional and ethical behaviour within an academic and discipline-related environment.
- Demonstrating sensitivity towards societal and cultural considerations.
Communication Skills:
- Communicating scientific understanding, own opinions/ideas, written or oral arguments using appropriate discipline-related and academic discourse.
- Utilizing technology for communication purposes.
Teamwork and Leadership:
- Functioning effectively as a member and/or leader of a team or group in scientific projects or investigations.
- Demonstrating self-directed management of learning activities and taking responsibility for own learning progress.

Integrated Assessment:

Formative Assessment:
- Regular formative assessment through class tests and homework assignments.
Integrated Summative Assessment:
- Assessing the main purpose and key outcomes of the qualification through integrated summative assessment activities.
Integrated Assessment across Modules:
- Assessing the main purpose and key outcomes of the qualification through an integrated project assignment that spans multiple modules.

Qualification Details

Type: Honours Degree
NQF Level: 08
Min. Credits: 120
SAQA Source: More Information

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North-West University

North-West University (NWU) is a public university located in South Africa. It was established in 2004 through the merger of three institutions: the Potchefstroom University for Christian Higher Education, the University of Bophuthatswana, and the University of North-West. NWU has three campuses, namely Potchefstroom, Mahikeng, and Vanderbijlpark. The university offers a wide range of undergraduate and postgraduate programs across various disciplines, including arts, business, education, engineering, health sciences, law, natural sciences, and theology. NWU is known for its strong focus on research and innovation, with several research centers and institutes dedicated to advancing knowledge and addressing societal challenges. NWU is committed to providing quality education and fostering a supportive and inclusive learning environment. It strives to produce graduates who are well-equipped with the necessary skills and knowledge to contribute to the development of South Africa and the global community. The university also promotes community engagement and social responsibility through various outreach programs and initiatives. Overall, North-West University is a reputable institution that values academic excellence, research, and community engagement, making it a sought-after choice for students seeking higher education in South Africa.

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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.