Advanced Diploma in Tourism Management
Services - Hospitality, Tourism, Travel, Gaming and Leisure
Purpose and Rationale
Advanced Diploma in Tourism Management
Purpose
The primary purpose of the Advanced Diploma in Tourism Management is to provide learners with information and skills within an inter-disciplinary tourism environment so that they can demonstrate evidence of independent cognitive and applied research skills. The learners will be prepared to enter both the public and private tourism sectors. They will be able to utilise and apply critical thinking skills and problem-solving techniques within a tourism management environment. The learners will be able to demonstrate current and future tourism trends, apply marketing and development principles, demonstrate and understand how to plan, organise, lead and control management initiatives in tourism, and differentiate and apply different research methodologies within tourism settings.
Rationale
The qualification meets the needs of the tourism sector and will contribute to national objectives regarding skills development and economic growth. It is designed to assist the tourism industry, which is a growing field year-round and faces complex management problems. Tourism management managers can equip themselves for better positions within the tourism industry through this qualification. The South African government indicates that tourism is one of six growth pillars that can contribute to poverty alleviation and job creation.
The range of typical learners who graduate from this qualification will satisfy the growing need of tourism developers and managers in the industry and professionals with an added interest in research and practical grounding. This trend is fast becoming established internationally. Learners who successfully complete the qualification can pursue a career in both the public and private sectors, which have expressed a need for highly specialized professionals with a multidisciplinary background. The qualification will deliver learners to satisfy the growing need of the tourism industry with an added interest in research and practical grounding, which is also becoming the established trend internationally.
Learners that complete the qualification successfully can pursue a career in research institutions, policy institutions, government, tourism and hospitality industries, and civil society organizations.
Outcomes
- Demonstrate critical and analytical thinking relating to sustainable management in the tourism industry.
- Manage resources contributing to process improvement through assessment and evaluation of the tourism industry.
- Complete a tourism research project.
- Demonstrate critical, analytical and innovative knowledge relating to research and research methodologies in the tourism Industry.
- Successfully manage tourism projects according to project management fundamentals.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Formulate organisational policies and an action plan to develop a sustainably tourism destination.
- Independently appraise and perform functions associated with sustainable tourism destination development.
Associated Assessment Criteria for Exit Level Outcome 2:
- Identify and analyse appropriate resources to improve the tourism industry.
- Use these resources (e.g. social, natural, economic) or a combination of resources and manage them appropriately for the benefit of the tourism industry.
Associated Assessment Criteria for Exit Level Outcome 3:
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Develop a detailed research report, including:
- A clear background to the study and aims/objectives of the research.
- A detailed and appropriate literature review.
- An appropriate formulated methodology.
- Analysis of the findings and results.
- Appropriate conclusions and recommendations.
Associated Assessment Criteria for Exit Level Outcome 4:
- Identify a topic related to the field of tourism (Capita Selecta) and address issues, propose solutions.
- Identify appropriate research methodologies to solve problems and communicate results effectively.
Associated Assessment Criteria for Exit Level Outcome 5:
- Develop appropriate advanced marketing strategies and fundamental techniques for the tourism industry.
- Apply innovative marketing strategies and techniques to advance the competitiveness of the tourism industry.
Integrated Assessment:
- Formative assessment at the beginning, two continuous assessment opportunities during the module, and a summative assessment at the end.
- Various methods of assessment used (e.g. written, presentations) including semester tests and a final examination.
- Assessment methods based on institution's assessment principles.
- Assessment activities include observation, evaluation of products, questions (oral/written).
- Guest speakers, case studies, and practical exercises used in lessons.
- Assessment activities accompanied by memorandums/assessment marking guides.
- Assessment weightage aligned with Exit Level Outcomes.
- Teaching methods enrich learning experiences in the classroom.
- Learners expected to understand principles applicable to tourism development and management.
Formative and Summative Assessment:
- Formative assessment is continuous and aims to judge learner's achievement of Exit Level Outcomes during teaching and learning.
Qualification Details
- Type
- Advanced Diploma
- NQF Level
- 07
- Min. Credits
- 120
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.