Advanced Diploma in Hospitality Management
Services - Hospitality, Tourism, Travel, Gaming and Leisure
Purpose and Rationale
Purpose:
The Advanced Diploma in Hospitality Management is designed to provide graduates with the academic knowledge and skills required to operate and manage effectively in a diverse hospitality environment. The program aims to equip learners with independent cognitive and applied research skills, preparing them for a middle management role within the hospitality industry. By emphasizing critical thinking and problem-solving abilities, the qualification ensures that graduates are well-prepared to meet the managerial needs of the Southern African hospitality market.
Through a comprehensive curriculum, learners will develop practical expertise in various facets of business management, including revenue management, marketing, human resources, nutrition, sociology of food and beverage, and hospitality logistics and supply chain management. This holistic approach ensures that graduates have a well-rounded education that is relevant to the evolving demands of the industry.
Rationale:
The growth of the Hospitality and Tourism Industry in Southern Africa signals its importance as a key driver of the regional economy and a globally recognized tourism destination. With this growth comes an increased demand for skilled managers in the hospitality sector. The qualification is developed to specifically address the needs of this industry, encompassing sectors such as hotels, catering, restaurants, hospitals, lodges, and events management.
By consulting industry experts and considering current trends and developments, the program ensures that graduates are equipped with the knowledge and skills needed to excel in managerial roles within the hospitality sector. Graduates can pursue various career opportunities, such as Food and Beverage Manager, Accommodation Manager, or roles within different departments of a hospitality business.
The qualification not only meets the operational management needs of the industry but also emphasizes research skills, aligning with the international trend of blending practical experience with academic grounding. Graduates are poised to embark on successful management careers within sustainable operations in the hospitality industry, contributing to the continued growth and excellence of the sector.
Outcomes
- Strategically plan, manage and maintain various operational practices, structures and facilities in the Hospitality Industry.
- Manage the practical aspects of hospitality facilities, including operations and supply chain management, food and beverage service management, nutrition, front office, housekeeping and accommodation, events management and legislation that deals with issues like health and safety requirements, licensing, smoke free environments and gaming (gambling).
- Formulate, appraise and independently perform functions associated with sustainable management and develop and apply appropriate advanced marketing strategies and fundamental techniques to the hospitality industry.
- Implement revenue management principles as a sustainable business practice.
- Manage resources and processes contributing to process improvement through assessment and evaluation of the hospitality industry.
- Develop a research proposal by identifying a topic related to the field of hospitality and to address issues and propose solutions to the issues by identifying appropriate research methodologies.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- **Correctly identify and apply terms and concepts associated with general and strategic management of hospitality situations.
- **Prepare a plan for optimal and sustainable operations with selected management techniques.
- **Maintain operational practices and structures in the Hospitality Industry by identifying, explaining, and allocating tasks and responsibilities to staff members.
Associated Assessment Criteria for Exit Level Outcome 2:
- **Accurately define and discuss operations, procedures, principles, and supply chain management in hospitality.
- **Explain food and beverage service management.
- **Correctly explain front office procedures and practices, including employee-guest relations.
- **Demonstrate knowledge of housekeeping and accommodation management.
- **Describe event management requirements and procedures.
- **Outline legislation related to nutrition, health and safety, and necessary licenses.
Associated Assessment Criteria for Exit Level Outcome 3:
- **Describe functions associated with sustainable hospitality management.
- **Appraise functions to improve sustainable management.
- **Demonstrate critical and analytical thinking in sustainable management.
- **Show innovative marketing skills in a hospitality organization.
Associated Assessment Criteria for Exit Level Outcome 4:
- **Describe sustainable revenue sources accurately.
- **Apply revenue management principles for sustainable business practices.
- **Demonstrate critical, analytical, and innovative knowledge in rooms division and revenue management.
- **Identify and describe revenue management principles through a case study.
- **Explain the importance of room availability forecasts and relevant data, ratios, and formulas used by Front Office managers.
Associated Assessment Criteria for Exit Level Outcome 5:
- **Identify relevant human resources and processes for improving the hospitality industry.
- **Manage identified resources and processes effectively.
- **Demonstrate critical thinking and leadership skills in assessing and evaluating a hospitality organization.
Associated Assessment Criteria for Exit Level Outcome 6:
- **Apply relevant criteria to identify a suitable research topic.
- **Demonstrate critical, analytical, and innovative knowledge in research and research methodologies in the Hospitality Industry.
- **Make appropriate recommendations related to the research problem.
Integrated Assessment:
- **Assessment aligns with the institution's Assessment Policy.
- **Three summative assessments during the module and one final assessment at the end.
- **Assessment methods determined by the lecturer for each module.
- **Assessment regulations set by the Faculty Board and communicated to learners.
- **Assessment methods based on institution's principles.
- **Variety of assessment methods used, including observations, evaluations, and questions.
- **Assessment activities accompanied by a memorandum/assessment marking guide.
- **Assessment methods with predetermined weights integrating Exit Level Outcomes.
Qualification Details
- Type
- Advanced Diploma
- NQF Level
- 07
- Min. Credits
- 120
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.