Bachelor of Commerce Honours in Marketing Management
Business, Commerce and Management Studies - Marketing
Purpose and Rationale
Marketing Management Qualification
Purpose:
The Marketing Management qualification aims to produce citizens who understand the concepts and principles underlying Marketing Management. Graduates of this program will possess the skills and expertise highly needed in the community for conducting market research and effectively managing marketing enterprises.
Rationale:
This qualification is designed to equip learners with a deep understanding and practical application of the principles necessary for the efficient management of organizations, with a specialization in Marketing. Graduates will have the knowledge and tools required to perform market research and effectively manage marketing operations in various enterprises.
The program provides essential skills, knowledge, and understanding of marketing, enabling learners to analyze market conditions, develop marketing strategies, work on product and brand development, set pricing strategies, manage distribution channels (both local and international), execute integrated marketing communication plans, and engage with customers effectively.
Outcomes
- Demonstrate an understanding of the general principles underlying Marketing Management.
- Conduct and report research.
- Apply own learning in an integrated way to analyse a specific area related to own work context to identify problems.
- Apply the relevant theoretical frameworks to recommend solutions to identified problem areas.
Assessment Criteria
Marketing Management Assessment Overview
Diagnosing Marketing Situations
Diagnosing complex marketing situations involves understanding market trends, consumer behavior, and competitor analysis. Practical solutions should be formulated based on this analysis to address challenges and capitalize on opportunities.
Good Practice Models
Applying good practice models in marketing management is crucial. Models like the 4Ps (Product, Price, Place, Promotion) can help in developing effective marketing strategies. Understanding these models and applying them to real-life situations is key.
Impact of Environment and Economy
Evaluating the impact of the environment and economy on marketing management is essential. Changes in consumer preferences, regulations, and economic conditions can influence marketing strategies. Adapting to these changes is necessary for success.
Formulating Strategic Policies
Formulating coherent strategic policies involves aligning marketing goals with overall business objectives. These policies should guide decision-making and resource allocation to achieve long-term success.
Integrated Assessment
The integrated assessment includes individual written assignments, group assignments, oral presentations, and a final work-based assignment. Learners will demonstrate their understanding of marketing management concepts and their ability to apply them in real-world scenarios.
Practitioner Research Project
The practitioner research project assesses learners' ability to integrate themes from different modules to analyze a real scenario. This project will require learners to recommend solutions to identified problem areas using theoretical frameworks learned throughout the course.
Assessment Methods
Assessment methods will include research projects, individual oral and written assignments, presentations, and the final work-based assignment. These methods will evaluate learners' competencies in marketing management and their ability to apply theoretical concepts to practical situations.
Qualification Details
- Type
- Honours Degree
- NQF Level
- 08
- Min. Credits
- 120
- SAQA Source
- More Information
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