Advanced Diploma in Tourism Management

Associated Assessment Criteria for Exit Level Outcome 1:

• Perform a critical role in society and the industry with regard to entrepreneurship and job creation as stipulated in the New Growth Path.
• Use disciplinary-and interdisciplinary-based information to take an informed stand with regard to tourism, business and government policies.
• Assume a personal role in the tourism and business environments.

Associated Assessment Criteria for Exit Level Outcome 2:

• Answer questions in writing in an acceptable format e.g. tourism business plans.
• Use language effectively to convey ideas and insights intelligibly.
• Evaluate, interpret and generate information in and from a variety of sources.
• Explain the ramifications of tourism policies, such as the National Tourism Sector Strategy (NTSS) and tourism business decisions related to the different sectors (such as Hospitality) in a language which is accessible to the general public and various stakeholders in the tourism community.

Associated Assessment Criteria for Exit Level Outcome 3:

• Apply the knowledge and understanding of the policies implied by tourism governance principles.
• Apply the knowledge and understanding of the skills prescribed by the different tourism related associations, such as the Southern African Association of the Conference Industry (SAACI), Southern African Tourism Services Association (SATSA), as well as national government organisations (NGOs).
• Demonstrate understanding of the need to act professionally and ethically towards tourists, guest, passengers, employees and the world at large.

Associated Assessment Criteria for Exit Level Outcome 4:

• Analyse, evaluate and apply advanced business, commerce and management theories and principles to practical tourism industry related situations.
• Contribute to the improvement and development (in a limited manner) of principles related to tourism policies and the procedures followed in the various tourism sectors, such as in hospitality management.
• Customise and adapt international best practice tourism business, commerce and management practices and theories to the South African tourism industry requirements.

Associated Assessment Criteria for Exit Level Outcome 5:

• Identify problems in the Hospitality, Tourism Distribution, Air Transport fields and related disciplines.
• Develop appropriate business and entrepreneurship solutions in the different tourism sectors.
• Formulate appropriate responses to tourism related problems tourism employees are normally confronted with.

Associated Assessment Criteria for Exit Level Outcome 6:

• Demonstrate integrated knowledge of the nature and theory of specific tourism governance related activities, such as the writing of a tourism business plan.
• Demonstrate a coherent and critical understanding of various tourism concepts and principles.
• Analyse the air transport system and environment, the airline industry, competition issues, route networks, scheduling through hubs, pricing power and the role, control and management of airports with reference to South Africa.
• Demonstrate an integrated knowledge of various aspects of business operations in the tourism industry, such as family businesses, leadership succession, compensation management, performance management, and environmental awareness and responsibility in tourism.
• Demonstrate an integrated knowledge of ecotourism, food and beverage service, housekeeping service, traditional dishes evaluation, and menu development.
• Apply the competence required to serve food and beverages, wine, spirits, liqueurs, beer, non-alcoholic beverages, and housekeeping service correctly in the hospitality industry.

Integrated Assessment:

• Engage in work operations effectively.
• Deal with divergent demands related to work operations.
• Achieve the purpose of the qualification as a whole.
• Demonstrate the ability to manage and integrate a large body of knowledge.
• Integrate knowledge, skills, attitudes, and applied competence.