Bachelor of Business Science in Supply Chain Management
Business, Commerce and Management Studies - Generic Management
Purpose and Rationale
Qualification Overview
Purpose:
The qualification is designed to provide the learner with an understanding and working application of the principles essential to the effective management of organizations. The purpose of the qualification is to broaden the learner's supply chain knowledge and develop a thorough understanding of Supply Chain theory. It also aims to equip learners with the skills necessary to apply the theory to understand material, information, and capital flows, as well as to handle the challenges experienced in Supply Chain management.
Rationale:
Organizations increasingly rely on effective supply chains or networks to compete in the global market and networked economy. This qualification addresses the problem of the national shortage of qualified personnel in the field of Supply Chain management. Many different roles and careers in Supply Chain are linked to this qualification. It is of special interest to working professionals in business and private organizations looking to enhance their skills and knowledge in Supply Chain management.
Outcomes
- Diagnose and analyse complex supply chain situations.
- Synthesise credible and practical solutions for the supply chain management context.
- Apply a repertoire of good practice models for Supply Chain Management to real life situations.
- Evaluate changing environments from a supply chain management perspective.
- Evaluate the impact of a growing economy from a Supply Chain Management perspective.
- Critically evaluate and analyse challenges in procurement and be able to develop solutions based on evaluation and analysis.
- Critically evaluate and be able to create and design procurement strategies.
- Recognise the scope of responsibilities required in a management position in the supply chain field and its accountability to senior management in an organisation.
Assessment Criteria
For this integrated assignment, let's consider a scenario in a marketing department of a retail company facing the challenge of declining sales. We will integrate themes from different modules such as marketing, communication, and strategic management to analyze the situation and recommend solutions.
Problem Identification: The marketing department of a retail company has noticed a significant decline in sales over the past few months. Despite various marketing campaigns and promotions, the sales continue to drop, indicating a deeper underlying issue.
Analysis using Marketing Framework: Utilizing the marketing framework, we can analyze the 4Ps (Product, Price, Place, Promotion) to identify potential problem areas. It could be that the current product offerings are not meeting customer needs, prices are too high compared to competitors, the distribution channels are not optimized, or promotional strategies are not effectively reaching the target audience.
Analysis using Communication Framework: Applying communication theories, we can assess if the marketing messages are effectively reaching the target audience, if there is a lack of consistency in brand messaging across different channels, or if there are communication barriers hindering customer engagement.
Analysis using Strategic Management Framework: Looking at strategic management principles, we can evaluate the company's overall strategic direction, competitive positioning, and internal capabilities. It's essential to assess if the company's current strategy aligns with market trends and if there are any internal issues affecting the execution of the marketing strategy.
Recommendations:
- Product: Conduct market research to understand customer preferences and adapt product offerings accordingly.
- Price: Evaluate pricing strategy in comparison to competitors and consider adjusting prices to remain competitive.
- Place: Optimize distribution channels to ensure products are easily accessible to customers.
- Promotion: Revise promotional strategies to target the right audience through effective communication channels.
- Communication: Ensure consistent and engaging communication across all marketing channels to build brand loyalty and customer trust.
- Strategic Management: Reassess the company's overall strategy, align it with market dynamics, and address any internal challenges that may be hindering successful implementation.
By integrating themes from marketing, communication, and strategic management modules, we can provide a comprehensive analysis of the situation and recommend tailored solutions to address the declining sales in the retail company's marketing department.
Qualification Details
- Type
- National First Degree
- NQF Level
- 07
- Min. Credits
- 360
- SAQA Source
- More Information
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