Advanced Diploma in Hospitality Management
Services - Hospitality, Tourism, Travel, Gaming and Leisure
Purpose and Rationale
Qualification Overview
Purpose:
The purpose of this qualification is to enhance the technical, practical, and managerial knowledge and skills of learners in the field of hospitality. It aims to develop a deep and systematic understanding of current thinking, practice, theory, and methodology in hospitality management. This qualification will also equip learners with the ability to identify, analyze, critically evaluate, and respond appropriately to complex challenges in a volatile hospitality environment. Targeted primarily at those employed in the hospitality/tourism sector, learners are expected to address their learning needs in a self-directed manner. Graduates will have the knowledge and skills to perform managerial functions and responsibilities at an operational level in various sectors within the hospitality industry.
Rationale:
The Advanced Diploma in Hospitality Management is designed to contribute to the holistic development of learners and to foster social and economic development on a national scale. Education is seen as a critical enabler for economic growth and development in South Africa, shaping individuals' identities, empowering them to lead fulfilling lives, and build healthy families. As the tourism and hospitality sector in South Africa continues to perform well economically, there is a growing need for qualified and skilled hospitality management personnel. This qualification aims to meet this demand by providing learners with a curriculum aligned with industry needs. Additionally, it offers opportunities for vertical articulation into higher-level programs such as the Postgraduate Diploma in Hospitality and Tourism.
Career Opportunities:
Upon completion of this qualification, learners will be equipped to take on managerial roles in various sectors of the hospitality industry. Potential job titles include Restaurant Managers, Food and Beverage Managers, Front Office Managers, Reservation Managers, Guest Relation Managers, Conference Managers, Revenue Managers, Event Managers, Catering Managers, Banqueting Managers, Sales and Marketing Managers, Events Coordinators, and Room Division Managers. Overall, the qualification aims to prepare learners for career progression, entrepreneurship opportunities, and personal growth within the dynamic hospitality sector.
Outcomes
- Evaluate and critique various management theories and concepts that are applicable to the hospitality industry.
- Develop a well-written research proposal on a topic aligned to the hospitality discipline/sector.
- Develop creative and resourceful responses to problems and issues in the hospitality sector, using evidence-based and theory-driven arguments.
- Monitor, review and reflect on one's own work and skill development, and change and adapt in the light of new demands.
- Demonstrate originality and inventiveness in decision-making and the optimal usage of resources.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Analyze the impact of the business environment on a hospitality enterprise.
- Examine and apply various management theories and concepts to hospitality operations.
- Present recommendations to improve the operations and profitability of hospitality establishments.
- Undertake an appraisal of current strategies in hospitality establishments to suggest improvements.
Associated Assessment Criteria for Exit Level Outcome 2:
- Identify and describe a research problem.
- Develop the aim and objectives of the study.
- Undertake a preliminary literature review.
- Identify and justify the research methodology.
- Apply the Harvard Referencing method in the research proposal development.
- Compile a draft questionnaire and/or interview schedule.
Associated Assessment Criteria for Exit Level Outcome 3:
- Apply management theories and principles to create strategies addressing challenges in the hospitality industry.
- Evaluate various strategies in solving hospitality-related problems.
- Use key elements of quality management to establish measures and improve standards.
- Utilize evidence-based arguments to address contemporary issues.
- Undertake critical reflection on business and product development.
Associated Assessment Criteria for Exit Level Outcome 4:
- Evaluate personal attributes and skills of successful entrepreneurs.
- Devise mechanisms to capacitate and empower oneself in areas of improvement.
- Reflect on strategic product and business development as growth drivers.
- Undertake self-directed and directive activities for personal growth.
- Practice autonomy in determining and achieving outcomes within the hospitality sector.
Associated Assessment Criteria for Exit Level Outcome 5:
- Calculate and evaluate hospitality establishment revenue and operational ratios for decision-making.
- Identify and utilize key performance metrics for project success.
- Discuss the significance of accountability in business operations.
- Demonstrate rational behavior and managing deviations.
- Employ ethical principles and sustainable resource use in business decisions.
Integrated Assessment:
- Align assessments with the program's learning outcomes.
- Use appropriate assessment tools to establish student achievement.
- Provide systematic, regular, and formative assessments with constructive feedback.
- Ensure fair, valid, and reliable assessment practices.
- Integrate discipline-specific modules into assessments for Project Management, Strategic Hospitality Management, Advanced Entrepreneurship, and Research Methodology.
- Use a range of formative and summative assessment tools such as written assignments/projects, tests, case studies, and final examinations contextualized in a hospitality environment.
- Develop a research proposal based on a real-world hospitality 'problem' in the Research Methodology module.
Qualification Details
- Type
- Advanced Diploma
- NQF Level
- 07
- Min. Credits
- 120
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.