University of Johannesburg

Bachelor of Commerce in Marketing Management

Business, Commerce and Management Studies - Marketing

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Purpose and Rationale

Qualification Purpose and Rationale

Purpose:

The primary purpose of this qualification is to provide qualifying learners with intellectual competencies and practical skills in the acquisition, analysis, interpretation, and application of basic and advanced marketing management principles in the different functional units of the business organization. Learners will be able to reflect on their managerial decisions and applications to assess the effect thereof in the holistic context of marketing management as a practice. This qualification will also provide learners with competencies in the field of Marketing Management by:

  1. Enabling learners to develop their intellectual and moral capacity, as well as an understanding of the business, economic, and marketing environment.
  2. Enabling learners to acquire conceptual and critical thinking skills as well as the ability to think independently and innovatively.
  3. Building a foundation for further postgraduate studies, specializing in Marketing Management and to lay the foundation for an appreciation of life-long learning.

Rationale:

The learner will obtain applied competence in market research, consumer service, marketing planning and strategy formulation, developing and changing an integrated marketing communication campaign. The Degree will develop the knowledge of the learner in preparation for a career in the marketing field, as well as to provide a basis for further learning.

Outcomes

Assessment Criteria

Associated Assessment Criteria:

  1. Problem-solving in Marketing Management

    • Identify and solve problems in marketing management by applying relevant theoretical principles.
    • Reflect on the application made according to standards.

  2. Research Planning and Execution

    • Plan and conduct research in marketing management according to standards.
    • Gather, analyze, synthesize, and interpret information on marketing management issues using relevant theoretical research principles.
    • Reflect on the research undertaken.

  3. Effective Communication

    • Communicate effectively, orally and in writing, with different role players in marketing management.
    • Apply theoretical principles of communication and reflect on the application made.

  4. Vision Development in Marketing Management

    • Develop a theoretical and practical macro-vision of marketing management nationally and internationally according to standards.

  5. Resource Organization and Coordination

    • Organize and coordinate resources and opportunities in business applying relevant theoretical aspects.
    • Reflect on the application made (entrepreneurship).
    • Accept responsibility for own activities in marketing management effectively and responsibly.

  6. Self-directed Learning

    • Demonstrate acceptable responsibility for own learning activities in marketing management according to acceptable standards.

  7. Social Sensitivity and Teamwork

    • Practice acceptable social sensitivity in relationships and work effectively in a self-directed team.
    • Implement relevant theory and reflect on the implementation made.

  8. Technology Utilization

    • Utilize appropriate technology effectively in creating sound management information systems in the marketing management environment.

  9. Learning Strategies

    • Explore different effective learning strategies to acquire marketing management capabilities.

  10. Global Citizenship

    • Promote responsible global citizenship through approach/attitude towards holistic application of management capabilities in business.

  11. Cultural Sensitivity

    • Practice social, cultural, and aesthetic sensitivity towards people of different business communities and role players in the business industry.
    • Apply appropriate theoretical principles and reflect on the application made.

  12. Employment Seeking Skills

    • Demonstrate acceptable employment seeking skills for entry into different sectors of the business industry.
    • Apply theoretical principles of employment seeking skills and reflect on the application thereof.

Integrated Assessment:

  • Coherent Alignment: Teaching, learning, and assessment activities are linked to module and qualification outcomes.
  • Assessment Methods: Varied methods including summative and formative assessments to enhance applied competence and facilitate authentic assessment and learning.
  • Purpose of Assessment: Determine outcomes, generate data for grading, provide feedback for curriculum improvement.
  • Assessment Tools: Formal semester tests, practical assignments, and written exams will be utilized for assessment purposes.

Qualification Details

Type
National First Degree
NQF Level
07
Min. Credits
360
SAQA Source
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University of Johannesburg
University of Johannesburg
Description
The University of Johannesburg (UJ) is a public university located in Johannesburg, South Africa. It was established in 2005 through the merger of the Rand Afrikaans University, Technikon Witwatersrand, and the Soweto and East Rand campuses of Vista University. UJ is one of the largest universities in South Africa, with over 50,000 students enrolled across its four campuses. The university offers a wide range of undergraduate and postgraduate programs in various fields, including arts, humanities, sciences, engineering, business, and health sciences. UJ is known for its commitment to providing quality education, promoting social justice, and fostering innovation and entrepreneurship.
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.