Cape Peninsula University of Technology

Advanced Diploma in Photography

Culture and Arts - Visual Arts

Purpose and Rationale

Purpose: The purpose of the qualification is to refine technical skills, enhance theoretical knowledge, integrate practice in a professional business model, and to be able to communicate technical and aesthetic concepts in an academic report. In a rapidly changing technological environment this qualification allows for the acquisition of knowledge and skills that create a solid general grounding in theory and application. The qualification will promote the development of basic and applied research skills in preparation for both professional and academic contexts, thereby enabling learners to articulate into advanced vocational practice in industry, mid-level professional industry-development initiatives, mid-level industry-focused policy development initiatives and academic theory-development practices.

Rationale: The Advanced Diploma in Photography allows for the development of specialised skills in a chosen field of application (Professional Photographic Image Production), advancement of understanding of current technology (Photographic Science), development of a set of skills directed towards entrepreneurial endeavours (Photographic Professional Practice), and the development of a learner's basic and applied research skills towards advanced resolution (Research Methods and Techniques). It allows advancement of cognitive conceptual knowledge and skills and development of a specialisation in image production for firm placement in the professional environment higher than the level for professional entry. Research Methods and Techniques is a subject introduced at this level of study while the other three subjects scaffold from the Diploma in Photography. Research Methods and Techniques escalates academic writing and research skills introduced in the report writing components of Photographic Science 2-3, and Mass Communication and Culture 1-3. Research skills comprise the development of a research proposal to support the specialised component of Professional Photographic Image Production. It comprises a literature review of current advanced practice underpinning a research problem leading to a research question leading to a methodology of answering the question. It will also include an analysis of the artefact output as an answer to the research question, and an informed conclusion of the research process undertaken. A high level of ethics is promoted in all subjects and all work produced subscribes to the institution's code of ethics. This is ingrained into all work so that qualifying learners will carry this into their professional endeavours. It is of particular importance in maintaining image integrity with digital images due to the ease with which content may be manipulated. Furthermore, this programme will facilitate progression to further, more professionally-focused study, such as a Postgraduate Diploma at NQF Level 8 in this field or related fields of study.

Outcomes

  1. Plan and conduct an investigation into aspects relevant to the specialised and advanced portfolio using the appropriate techniques based on research into literature and global practice.
  2. Plan, manage and complete practical work and a research report related to the execution of a research project in this field of study and area(s) of specialisation by solving problems that demonstrate conceptual, cognitive and creative thinking skills.
  3. Design and produce effective communication solutions, such as could be required in the micro-business sector, using relevant photographic technology, techniques and methods.
  4. Demonstrate mastery of computer software programmes relevant to a professional workplace environment.
  5. Display a solid understanding of the diverse role and function of the contemporary photographer in a range of professional contexts.
  6. The ability to display basic entrepreneurial knowledge and skills within a creative context in order to operate a small business.

Assessment Criteria

Associated Assessment Criteria for Exit Level Outcome 1:

  • Criteria: Demonstrate the ability to plan and conduct an investigation into aspects relevant to the development of a specialised and advanced portfolio of work using advanced techniques and based on scientific principles and scholarly work in this field of study.

Associated Assessment Criteria for Exit Level Outcome 2:

  • Criteria: Execute a research project by solving complex problems in this field of study and chosen area(s) of specialisation. Write a scholarly research report and present practical work of an advanced nature that relate to the research project undertaken.

Associated Assessment Criteria for Exit Level Outcome 3:

  • Criteria: Show the ability to communicate effectively by designing suitable communication solutions to problems in a small business environment using relevant photographic technology, techniques and methods of communication. Demonstrate the use of multi-media capabilities of Digital Single-Lens Reflex (DSLR) cameras in line with global trends.

Associated Assessment Criteria for Exit Level Outcome 4:

  • Criteria: Demonstrate through practical work the use of computer software programs relevant to a professional workplace environment.

Associated Assessment Criteria for Exit Level Outcome 5:

  • Criteria: Demonstrate an understanding of ethical and professional practice based on knowledge and skills relevant to this field of study and workplace environment. Make justified decisions and actions drawing on universal codes of ethics and professional practice relevant to a workplace environment in visual arts and photography.

Associated Assessment Criteria for Exit Level Outcome 6:

  • Criteria: Display understanding on knowledge and skills applicable to an entrepreneurial endeavor and the ability to operate effectively in a small enterprise context.

Integrated Assessment:

  • Integrated Assessment forms part of continuous assessment at the institution and takes the form of an appropriate mix of both Formative and Summative Assessment methods. Assessment policy and practices at the institution promote constructive alignment of the curriculum, student-centered learning and assessment, and the importance of feedback to enhance student engagement. Assessment practices should be fair, reliable and valid. It should also be in keeping with academic disciplinary and professional field norms and standards.

Formative Assessment:

  • Formative Assessment is aimed at enhancing student learning and provides students with an opportunity to reflect critically on their own learning and to improve their own levels of personal accountability and time management. Formative Assessment usually consists of a variety of assessment tasks relevant to the field of study. In this qualification it will consist of a variety of tasks such as problem-solving individual and/or group assignments and projects, case studies, portfolio development, class discussions, field trip reports and others.

Summative Assessment:

  • Summative Assessment will take place at the end of a section of work/quarter or semester and is aimed at assessing students' attainment against the learning outcomes of the program and subject(s). Summative Assessments are internally and externally moderated based on institutional policy and requirements. Summative Assessments usually consist of a variety of formal assessment tasks relevant to the field of study, including written tests, reports and examination. In this qualification it will consist of written and practical assessments in the form of written class tests and examination, reports, assignments and practical work.

Integrated Assessment:

  • Integrated Assessment cuts across a number of subjects/modules of a program and is aimed at the holistic development of students and contributes to students' personal and professional development in the field of study in terms of foundational, practical and reflexive competence. Integrated Assessment in this qualification will constitute the execution of research project, portfolio of practical work and other relevant evidence of achievement.

Qualification Details

Type
Advanced Diploma
NQF Level
07
Min. Credits
120
SAQA Source
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Cape Peninsula University of Technology
Description
Cape Peninsula University of Technology (CPUT) is a public university located in Cape Town, South Africa. It was established in 2005 through the merger of three separate institutions. CPUT offers a wide range of undergraduate and postgraduate programs in various fields including engineering, business, health sciences, applied sciences, and design and informatics. The university is known for its focus on applied research and innovation, and it has strong partnerships with industry and community organizations. CPUT is committed to providing quality education and preparing students for successful careers in their chosen fields.

This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.