Culture and Arts - Visual Arts
Purpose: The purpose of the qualification is to refine technical skills, enhance theoretical knowledge, integrate practice in a professional business model, and to be able to communicate technical and aesthetic concepts in an academic report. In a rapidly changing technological environment this qualification allows for the acquisition of knowledge and skills that create a solid general grounding in theory and application. The qualification will promote the development of basic and applied research skills in preparation for both professional and academic contexts, thereby enabling learners to articulate into advanced vocational practice in industry, mid-level professional industry-development initiatives, mid-level industry-focused policy development initiatives and academic theory-development practices.
Rationale: The Advanced Diploma in Photography allows for the development of specialised skills in a chosen field of application (Professional Photographic Image Production), advancement of understanding of current technology (Photographic Science), development of a set of skills directed towards entrepreneurial endeavours (Photographic Professional Practice), and the development of a learner's basic and applied research skills towards advanced resolution (Research Methods and Techniques). It allows advancement of cognitive conceptual knowledge and skills and development of a specialisation in image production for firm placement in the professional environment higher than the level for professional entry. Research Methods and Techniques is a subject introduced at this level of study while the other three subjects scaffold from the Diploma in Photography. Research Methods and Techniques escalates academic writing and research skills introduced in the report writing components of Photographic Science 2-3, and Mass Communication and Culture 1-3. Research skills comprise the development of a research proposal to support the specialised component of Professional Photographic Image Production. It comprises a literature review of current advanced practice underpinning a research problem leading to a research question leading to a methodology of answering the question. It will also include an analysis of the artefact output as an answer to the research question, and an informed conclusion of the research process undertaken. A high level of ethics is promoted in all subjects and all work produced subscribes to the institution's code of ethics. This is ingrained into all work so that qualifying learners will carry this into their professional endeavours. It is of particular importance in maintaining image integrity with digital images due to the ease with which content may be manipulated. Furthermore, this programme will facilitate progression to further, more professionally-focused study, such as a Postgraduate Diploma at NQF Level 8 in this field or related fields of study.
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