Advanced Diploma in Marketing Management
Business, Commerce and Management Studies - Marketing
Purpose and Rationale
Purpose:
The purpose of this qualification is to equip learners with an integrated understanding of the knowledge and applied competencies in the formulation and implementation of marketing strategies. The qualification will enable learners to develop in-depth theoretical knowledge and applied competencies in advanced marketing strategy, international marketing, marketing research, digital marketing, and financial aspects of marketing. In addition, the qualification will enhance the ability of learners to think critically in a competitive marketing environment and apply research-based evidence to solve marketing problems. It will also develop learners' interpersonal skills in effective communication, writing, and presentation.
Rationale:
This qualification is aimed at preparing learners to gain detailed knowledge and insight into the role of marketing in today's competitive business environment. The qualification provides horizontal and vertical articulation possibilities into related qualifications. It is well-aligned with industry needs and contributes to the socio-economic demands of South Africa. The qualification is primarily focused on learners with a National Diploma in Marketing and seeks to equip them with the ability to offer solutions to contemporary marketing problems.
Outcomes
- Demonstrate detailed understanding of strategies utilised in international marketing decisions.
- Understand in detail the role of digital environments in marketing.
- Demonstrate how marketing research concepts and processes are applied in marketing.
- Demonstrate a sound knowledge of financial aspects of marketing.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Globalisation Debate: Critically debate the issue of globalisation and understand the global marketing environment.
- Cultural Environment: Evaluate how the cultural environment assists marketing managers in identifying market opportunities and threats.
- Political and Legal Environments: Critically evaluate how the political and legal environments assist marketing managers in identifying market opportunities and threats.
- International Marketing Research: Show a detailed understanding of the importance of the international marketing research process.
Associated Assessment Criteria for Exit Level Outcome 2:
- Digital Marketing Environment: Demonstrate detailed integrated knowledge of the digital marketing environment.
- Application of Digital Marketing Concepts: Display competencies in the application of digital marketing concepts, principles, and techniques.
- Role of Trust: Evaluate the role of trust in building customer relationships.
- Adoption and Diffusion: Understand factors that influence the adoption and diffusion of digital marketing.
Associated Assessment Criteria for Exit Level Outcome 3:
- Research Designs: Demonstrate detailed knowledge on various research designs in research.
- Fieldwork Management: Display a detailed appreciation of the fieldwork management process and related ethical issues.
- Data Collection and Analysis: Demonstrate competencies in data collection, analysis, and reporting.
Associated Assessment Criteria for Exit Level Outcome 4:
- Financial Management: Demonstrate knowledge of the dynamics of financial management within an organization.
- Financial Impact: Evaluate the financial impact of marketing decisions on profitability and cost management.
- Working Capital Management: Develop competencies in working capital and cash flow management.
Integrated Assessment:
- The assessor will make use of formative and summative assessment methods to assess practical, applied, and reflective competencies.
- Simulations and case studies will be used to provide a context appropriate to the assessment.
Qualification Details
- Type
- Advanced Diploma
- NQF Level
- 07
- Min. Credits
- 120
- SAQA Source
- More Information
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