Cape Peninsula University of Technology

Advanced Diploma in Entrepreneurship

Business, Commerce and Management Studies - Generic Management

Purpose and Rationale

Qualification Overview

  • Purpose: The purpose of this qualification is to extend and deepen learners' knowledge and understanding of entrepreneurship.

  • Approach: Interactive learning approaches are utilized to open up opportunities for business and non-business learners to venture into their own business, work in corporate businesses, or provide consulting services.

  • Emphasis: Specific knowledge areas are highlighted, and the curriculum encourages research on social, economic, and technological aspects of entrepreneurship to execute entrepreneurial ideas effectively.

Rationale

  • Economic Growth: Entrepreneurship is crucial for economic growth, particularly in developing countries.

  • South Africa: Over 90% of businesses in South Africa are within the Small, Medium and Micro Enterprise (SMME) sector, making entrepreneurship vital for the country's success.

  • Development: Understanding what entrepreneurs do is essential, and practical experience helps develop the insight needed to create entrepreneurial opportunities.

  • Unemployment: With rising unemployment rates, this qualification aims to equip learners with the skills to start and manage their own businesses successfully, contributing to job creation and reducing unemployment.

  • Policy Support: The creation of the Small Business Development ministry and alignment with Sustainable Development Goals and the National Development Plan 2030 emphasize the need for this qualification.

  • Target Learners: This qualification is suitable for graduates from various fields like Entrepreneurship, Marketing, Tourism, and Events Management, offering a higher education vocational learning pathway.

  • Key Elements: Equipping learners with the knowledge and skills for enterprise development, entrepreneurial finance, management for entrepreneurs, and project management prepares them for self-employment, consultancy roles, or entrepreneurship in corporate settings.

Outcomes

  1. Develop a theoretical and practical vision of business management in terms of socio-cultural, economic, institutional, technological and political macro-factors reflecting on various contexts.
  2. Plan and execute research in entrepreneurship by gathering, analysing, synthesising and interpreting the relevant information correctly and reflecting on research findings.
  3. Effectively and responsibly starting, maintaining and grow an organisation, utilising principles that constitute the pillars of entrepreneurship.
  4. Apply project management tools and techniques that are essential for the successful and timely completion of a project.
  5. Apply financial management principles and control techniques, and analyse and interpret financial statements as required.
  6. Apply ethical and social management principles with respect to Entrepreneurship in organisations, communities and societies at large.

Assessment Criteria

Associated Assessment Criteria for Exit Level Outcome 1:

  • Conduct an industry analysis, showing the use of a Treats Opportunities, Weaknesses and Strengths (TOWS) matrix for a Small, Medium and Micro Enterprise (SMME) SME/SMME enterprise.
  • Develop an appropriate strategic management plan, which will demonstrate an understanding of a macro environment of a SME/SMME enterprise.
  • Construct an Internal Factor Evaluation (IFE) and External factor evaluation (EFE) matrix which will demonstrate the use of different forecasting techniques.
  • Design an effective resource audit system and apply the Value, Rarity, Imitability, and Organisation (VRIO) framework to a firm.
  • Conduct a benchmarking exercise in in order to identify and address the competitive dynamics of technologically driven markets as well as industry standards.

Associated Assessment Criteria for Exit Level Outcome 2:

  • Appraise and implement the different research methods and techniques correctly relevant to the gathering of information for entrepreneurial decision making.
  • Consider through research, the social, economic and technological aspects of entrepreneurship in order to conceptualise and execute entrepreneurial ideas.
  • Analyse and critically appraise the information obtained from relevant and reputable sources in order to extract key concepts and aspects to be considered in preparing a literature review for a research proposal on a specific topic.
  • Synthesise the key concepts and aspects into a coherently structure to form a research proposal based on institutional and faculty criteria, procedures and guidelines (rubric), relevant to entrepreneurship and in consultation with supervisor(s).
  • Apply appropriate data collection methods, the analysis and discussion thereof.
  • Apply specialised skills appropriate to the discipline of entrepreneurship, to present the research proposal in written and oral format to a range of audiences.
  • Work within the ethical framework for research as defined by the institutional criteria.

Associated Assessment Criteria for Exit Level Outcome 3:

  • Identify opportunities in a field of interest and construct a cogent business model canvas.
  • Develop a company specific policy to ensure the right entrepreneurial mind-set, knowledge and work experience in building entrepreneurial human capital.
  • Determine the best possible way to establish networks/partnerships to serve as social capital to the business.
  • Appraise the different forms of ownership and then register the appropriate form of enterprise within the South African Policy Framework.
  • Conduct a feasibility study and construct a business plan according to guidelines set by investors.

Associated Assessment Criteria for Exit Level Outcome 4:

  • Design a selection system to effectively select projects on the basis of their feasibility and viability.
  • Identify the project management environment as an integral area of entrepreneurship in terms of theories and processes.
  • Apply contemporary project management principles and techniques for the successful execution, within an entrepreneurial project.
  • Initiate projects through studying the Request for proposal (RFP) and completing a Work breakdown structure (WBS) for the client.
  • Use selected project management software for the planning, scheduling, resource allocation and monitoring of the project.
  • Evaluate project performance using the Earned Value Management (EVM) technique in practice.
  • Ability to analyse a project in detail and reflect the costs in a project budget document.

Associated Assessment Criteria for Exit Level Outcome 5:

  • Develop a fiduciary policy in compliance with ethical guidelines of basic financial concepts and primary tasks of a financial manager.
  • Calculate the weighted average cost of capital for financing and investment decisions and computation of the cost of long-term debt cost to minimise the risk aversion.
  • Analyse and interpret financial statements in accordance to General Reporting Accounting Practices (GRAP) and International Accounting Standards (IAS) specifications.
  • Construct a master budget, cash budget, sales budget and capital budget in accordance with IAS standards.
  • Calculate equilibrium in revenue and cost using an appropriate break-even technique, to construct an efficient trading account.

Associated Assessment Criteria for Exit Level Outcome 6:

  • Apply appropriate ethical values and approaches with all stakeholders and community.
  • Apply ethical values to uphold environmental conscious and sustainability.

Integrated Assessment:

  • Integrated Assessment in this qualification will take place at National Qualifications Framework (NQF) Level 7.
  • Integrated Assessment will occur on two levels:
    1. Integration of subject content in each subject.
    2. Integration of aspects of subjects across the year of study.
  • There will be an Integrated Assessment across subjects in this qualification.
  • Integrated Assessment tasks will include variety outcomes within a single subject area across two or more subject areas to contribute to holistic and relational learning.
  • Formative Assessment is aimed at enhancing student learning and provides students with an opportunity to reflect critically on their own learning and to improve their own levels of personal accountability and time management.
  • Summative Assessment will take place at the end of a semester and is aimed at assessing students' attainment against the learning outcomes of the programme and subject(s).

Qualification Details

Type
Advanced Diploma
NQF Level
07
Min. Credits
120
SAQA Source
More Information

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Cape Peninsula University of Technology
Description
Cape Peninsula University of Technology (CPUT) is a public university located in Cape Town, South Africa. It was established in 2005 through the merger of three separate institutions. CPUT offers a wide range of undergraduate and postgraduate programs in various fields including engineering, business, health sciences, applied sciences, and design and informatics. The university is known for its focus on applied research and innovation, and it has strong partnerships with industry and community organizations. CPUT is committed to providing quality education and preparing students for successful careers in their chosen fields.

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