Associated Assessment Criteria for Exit Level Outcome 1:

• Appraise new media disruption of mass media production, distribution and use in different situations.
• Demonstrate media conventions for gathering, shaping, optimising, publishing and promoting a story on an appropriate online platform.
• Develop and optimise social media for optimal delivery based on effective principles for social media use in context.
• Demonstrate awareness of ethical and professional considerations for digital and networked journalism.
• Appraise, gather, verify and visualise online data to contextualise or inspire precision journalism.
• Construct an integrated multimedia project.
• Solve management and leadership problems using evidence-based solutions and theory informed argumentation.
• Use media and marketing research to strategise product development.
• Use management and financial theory to plan for, produce, manage, promote position and/or audit a publication or production from inception to distribution.
• Employ knowledge of audience/user behaviour to develop and optimise media practices and content strategies.
• Implement a strategy for managing a media organisation's interactions and relations with its customers, clients and partners.
• Plan and manage approaches to enhance content utility and revenue growth.
• Develop a strategic operational and business plan for a media organisation.
• Develop editorial and content policies for a media organisation.

Associated Assessment Criteria for Exit Level Outcome 2:

• For Specialist Reporting:
  • Employ advanced theoretical and procedural knowledge to develop specialised editorial coverage that relates macro-level context and theory to micro-level events, trends and shifts.
  • Analyse trends and developments in an area of specialised or complex reportage.
  • Demonstrate mastery of theory, concepts, debates and issues in a specialist or complex media field.
  • Critically evaluate the nature of coverage in a complex or specialist media field.
  • Explore the various genres available in the area of complex or specialised media coverage.

Associated Assessment Criteria for Exit Level Outcome 3:

• For Specialist Writing:
  • Employ advanced theoretical and procedural knowledge to develop specialised editorial coverage that relates macro-level context and theory to micro-level events, trends and shifts.
  • Analyse trends and developments in an area of specialised or complex reportage.
  • Demonstrate mastery of theory, concepts, debates and issues in a specialist or complex media field.
  • Critically evaluate the nature of coverage in a complex or specialist media field.
  • Explore the various genres available in the area of complex or specialised media coverage.

Associated Assessment Criteria for Exit Level Outcome 4:

• Employ appropriate research methods to explicate a defined problem in a media-related field or at a media related institution.
• Gather and analyse data or evidence to interrogate a defined problem in a media-related field or at a media related institution.
• Review and synthesise relevant literature related to a defined problem in a media-related field or at a media related institution.
• Apply appropriate knowledge of cultural and media studies research tools and approaches to analyse a defined problem in a media-related field or at a media related institution.
• Produce and present a research proposal and dissertation using accepted conventions of academic research, writing and referencing.

Integrated Assessment:

The qualification will be awarded to a learner who has provided evidence to the satisfaction of the assessors that the qualification, as detailed in the stated Exit-Level Outcomes above, has been achieved. Integrated Assessment in this qualification may take the form of a variety of assessment methods (these are largely Formative Though Summative Assessments are also included). These may include: written and oral tests, problem solving assignments, projects, presentations, case studies, portfolios, research reports and open or closed book tests. Where possible, assessments or themes that span subjects are actively encouraged to achieve higher-level thinking within a context of advanced vocational/entry-level professional practice. Learners will obtain theoretical input in all courses and will demonstrate their understanding and practical abilities through both theoretical assessments (such as essays) as well as applied practice through individual and group work.