Advanced Diploma in Media Studies

Associated Assessment Criteria for Exit Level Outcome 1:

• Explain the meanings of central concepts in Media Studies.
• Describe and explain social media and social networking sites.
• Discuss the characteristics of the digital public communication culture.
• Summarise the main theoretical and research paradigms in the theorisation and research of the impact of the new media on society and human behaviour.
• Analyse and critique media theory and policy frameworks.
• Outline the major implications of social media for journalism as a profession.
• Explain the value of social media monitoring as part of crisis management in social media.

Associated Assessment Criteria for Exit Level Outcome 2:

• Apply the various research philosophies, research designs, methodologies and sampling methods effectively by drafting a research proposal.

Associated Assessment Criteria for Exit Level Outcome 3:

• Produce news for various media platforms.
• Use media applications technologies such as page layout programmes, videography, photography and editing programmes when planning and designing content for various media platforms.
• Make informed decisions about grids, typography and photographs, reflecting on creativity and professional standards.
• Identify the basic features of media applications technologies.
• Identify various organisational opportunities for media applications technologies.
• Implement, integrate and manage desktop publishing initiatives.

Associated Assessment Criteria for Exit Level Outcome 4:

• Write news for various media platforms such as Newspapers, Magazines, Radio, Television and Social Media.
• Analyse audiences, purposes and persona for a piece of writing.
• Identify and apply the different applications of the news writing style and the appropriate perspective writers take for each.
• Write in support of a particular point of view.
• Create and communicate ideas and opinions in carefully structured arguments, using professional journalistic discourse.

Associated Assessment Criteria for Exit Level Outcome 5:

• Identify and use a writing style to establish either a clear or more distant relationship between writer and reader.
• Differentiate between formal and informal writing style.
• Write an effective introduction and conclusion.
• Apply the most common rules of English grammar.
• Incorporate advanced writing techniques when drafting stories.

Associated Assessment Criteria for Exit Level Outcome 6:

• Acquire and demonstrate knowledge of entrepreneurship.
• Develop interpersonal skills, analytical ability and business acumen.
• Understand the concept of entrepreneurship and the entrepreneurial imperatives of managers today.
• Produce a business plan in the context of a defined business scenario or case study.
• Participate as a line manager in the construction of budgets.
• Demonstrate insight into practical lived experiences of both failed and successful entrepreneurs and innovators.

Integrated Assessment:

Integrated Assessment is used which permits the learner to demonstrate a deep and systematic understanding of current thinking, practice, theory and methodology in Media Studies. As such, a range of Formative and Summative Assessment methods is used which permits learners to demonstrate competence in their ability to formulate, undertake and resolve more complex theoretical and practice-related problems and tasks through the selection and use of appropriate methods and techniques. For example, a research project or task or assignment that incorporates related outcomes can be given to students to assess their knowledge, values and skills.