Bachelor of Sport Science and Management
Culture and Arts - Sport
Purpose and Rationale
Bachelor of Sport Science and Management
Purpose:
The Bachelor of Sport Science and Management aims to provide a unique blend of practical application and theory which immerses learners into the sociological, pedagogical, and scientific aspects of sport science and sport management. The theoretical underpinnings of this qualification have a core discipline of sport science and the management aspects play a supportive role which allows the learner to apply this knowledge base in a practical context. This symbiotic relationship that exists between sport science and management complements one another and will produce a learner that is holistically skilled and educated in the fields of sport science and management.
Qualifying learners will be able to:
- Evaluate and apply strategic sport marketing principles in the national and international sporting environment.
- Interpret and apply the theoretical understanding of the sciences in relation to sport performance.
- Identify and apply theoretical sport media communication skills within a working environment.
- Practically implement theoretical principles of coaching, health and wellness, and conditioning.
- Evaluate cross-cultural perspectives within societies, and promote equality and diversity.
- Implement processes and techniques needed to effectively engage in a sport research project.
This qualification provides sport practitioners with the opportunity to enhance and develop quality in their professional practice and prepare them for the world of sport science and the management of sport. Learners will engage in project-based learning experiences that promote and encourage analysis of performance and critical reflection on current sport trends. They will develop expertise and knowledge in leadership, management, and relationship building, as well as gain an understanding of the fundamental principles of science and practice which will serve as a theoretical platform for professional practice.
Rationale:
The sport industry is a growing market in South Africa, and there are many potential areas for job creation. There is a drive from the government, South African Sports Confederation and Olympic Committee (SASCOC), and the Department of Sport and Recreation to develop and improve various sporting codes especially in rural or previously disadvantaged areas. This will be done through the creation of various performance centers for the development of several sporting codes and to identify future talent. There is thus a need for qualified sport science and management graduates who are able to develop and implement various community engagement qualifications to fit in with the goals of government and the further development of communities.
In 2012, SASCOC embarked on an action plan to create "an active and winning nation" through the development of the National Sports and Recreation Plan. This plan has highlighted the need to increase the number of suitably skilled and qualified sports practitioners to meet the human resource and capacity needs of the sports sector as one of their strategic goals to transform Sport in South Africa. Working relationships with the Department of Sport and Recreation, SASCOC, and the Sharks Academy centers on the development of qualifications to meet societal needs and it is clear that there is high demand for innovative and well-educated sports practitioners in all sectors of the sport industry. Relevant scientific and managerial content has been developed to ensure a unique blend of practical application and theory which immerses learners into the sociological, pedagogical, and scientific aspects of sport science and sport management.
Outcomes
- Evaluate and apply strategic sport marketing principles in the national and international sporting environment.
- Interpret and apply the theoretical understanding of the sciences in relation to sport performance.
- Identify and apply theoretical sport media communication skills within a working environment.
- Practically implement theoretical principles of coaching, health and wellness and conditioning.
- Evaluate cross-cultural perspectives within societies.
- Implement processes and techniques needed to effectively engage in a sport research project.
Assessment Criteria
Associated Assessment Criteria to Exit Level Outcome 1:
- Evaluate and differentiate between National and International sporting events, rules and code requirements.
- Describe and evaluate mainstream strategies used in marketing of sport and the marketing of sport products.
- Conduct market research for an organisation.
- Evaluate the consumer buying behaviour process.
- Distinguish between the four sport marketing domains.
- Develop an integrated marketing communication plan for a sport organisation.
- Critically analyse fundamental concepts of event management.
Associated Assessment Criteria to Exit Level Outcome 2:
- Interpret and practically apply comprehensive knowledge of the principles of human anatomy, kinesiology and its relationship to sport and physical activity.
- Evaluate different physiological systems.
- Review how physical activity and exercise affects the human body.
- Investigate the effects of environmental factors and aging on the human body during physical activity and exercise.
- Identify and effectively manage common sports injuries and ailments.
- Evaluate psychological aspects in sport and critique practical solutions.
- Apply knowledge relating to current trends such as drugs in sport, disability sport and talent identification to contextual situations.
Associated Assessment Criteria to Exit Level Outcome 3:
- Identify and evaluate sport media industry elements.
- Critique and discuss written, broadcast, and new media content in sport communication.
- Apply the role of a sport commentator and the different techniques and styles commentators employ to contextualised situations.
Associated Assessment Criteria to Exit Level Outcome 4:
- Differentiate and apply components of fitness and principles of fitness to each component.
- Practically apply theoretical principles of coaching through the design and implementation of a coaching session in relation to age and skill level.
- Assess physical health, evaluate fitness results and design a training programme accordingly.
Associated Assessment Criteria to Exit Level Outcome 5:
- Evaluate the historical development and centrality of the "four-field approach".
- Investigate the relationship between work and play as dimensions of sport.
- Interpret and comparatively describe human life-ways using non-ethnocentric methods.
- Critique contemporary sport in relation to cross-cultural perspectives within societies.
Associated Assessment Criteria to Exit Level Outcome 6:
- Apply research methodologies and concepts.
- Evaluate and apply different methods and techniques of data collection.
- Collect, interpret and analyse data.
- Hypothesise, design and produce a research proposal.
- Produce a sport research project.
Integrated Assessment:
- Integrated Assessments will combine a number of different elements and will require students to bring together different sets of outcomes of learning into a demonstration of applied competence.
- Integrated assessments will use formative and summative assessments to:
- Assess a number of outcomes together using written tests, case study reports and/or assignments.
- Assess a number of assessment criteria together using written tests, case study reports and/or assignments.
- Measure attainment of learning outcomes by using various assessment methods, including e-learning and instruments.
- During Integrated Assessments, the assessor will make use of a range of formative and summative assessment methods and assess combinations of practical, applied, foundational and reflective competencies.
Qualification Details
- Type
- National First Degree
- NQF Level
- 07
- Min. Credits
- 360
- SAQA Source
- More Information
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