Bachelor of Design Honours in Visual Communication Design

Associated Assessment Criteria for Exit Level Outcome 1:

• Conduct an adequate review of current context of the field of study, both as related to Visual Communication Design (VCD) and to the chosen topic.
• Demonstrate an explicit motivation for the project in both personal and topic-related terms.
• Formulate a concise statement of research problem or question.
• Develop an adequate initial literature review, demonstrating understanding of concepts and the ability to structure these into a theoretical basis and literature-based motivation for the project.
• Formulate a clearly articulated methodology and feasible plan of work for the project.

Associated Assessment Criteria for Exit Level Outcome 2:

• Research and identify information sources that are authoritative, current, relevant, and reliable.
• Select and interrogate multiple sources of knowledge in a specified area of Visual Communication Design and in a specified topic area.
• Demonstrate understanding of relevant specialist terms and clearly communicate understanding of the theoretical material chosen.
• Make knowledgeable reference in argument to multiple relevant knowledge sources.
• Show evidence of critical reasoning and independent judgment.

Associated Assessment Criteria for Exit Level Outcome 3:

• Motivate for the application of standard research and design procedures to the proposed topic, based on understanding of their functions and advantages.
• Plan the project to be achievable within the qualification duration.
• Manage its implementation and completion successfully, including engaging with research participants.
• Use a range of specialized skills to analyze and address the visual communication problems identified in the proposal, drawing systematically on the body of knowledge and methods appropriate to Visual Communication Design.

Associated Assessment Criteria for Exit Level Outcome 4:

• Analyze, discuss, and critique own and others' work in written, oral, and/or electronic form.
• Develop an innovative core design concept appropriate to the topic, research results, the proposed audience, and context.
• Make innovative use of design procedures, processes, and/or techniques in the development of a visual communication design solution to the research problem.
• Identify and address ethical issues relevant to the topic according to established research ethics guidelines, and evaluate own ethical practices.

Associated Assessment Criteria for Exit Level Outcome 5:

• Develop and produce design work itself and its presentation in exhibition, print, written, and/or electronic form that communicates the project in visual and verbal form.
• Communicate appropriately to both the proposed audience of the project and to academic readers.
• Produce visual, written and/or electronic communication to a professional standard.
• Communicate personal capacities appropriately to industry audiences.

Associated Assessment Criteria for Exit Level Outcome 6:

• Produce a clear and reflective account of the project.
• Use correct grammatical English Language.
• Implement a logical structure to the academic report.
• Show familiarity with conventions of academic writing, reference all sources completely and correctly.

Integrated Assessment:

• Combines theoretical and practical components of the qualification within one assessment event.
• Assesses a number of outcomes and assessment criteria together using a range of assessment methods.
• Requires evidence from sources such as lecturers' reports and feedback, portfolios, production reports, process books, evidence of conceptual work and/or visual research, written work and/or visual journals.
• Utilizes continuous assessment and applies a wide range of assessment methods, combining practical, applied, and reflective competencies.