Associated Assessment Criteria for Exit Level Outcome 1

• Describe internal and external issues impacting market planning in detail.
• Explain the importance of regular review of marketing plans and strategies.
• Emphasize the significance of using current data in preparing a marketing strategy.
• Conduct market and environmental analysis using established techniques.
• Formulate a strategic marketing plan based on available information.
• Devise an implementation schedule to monitor and evaluate actions in the plan.
• Suggest adjustments based on evaluation.
• Describe how performance would be adapted when preparing a marketing strategy.

Associated Assessment Criteria for Exit Level Outcome 2

• Demonstrate an understanding of Integrated Marketing Communication strategic plan components.
• Manage the communications research process.
• Formulate and assess Integrated Marketing Communication objectives and strategies.
• Develop an Integrated Marketing Communication strategic plan.
• Review and control an Integrated Marketing Communication strategic plan.

Associated Assessment Criteria for Exit Level Outcome 3

• Critically analyse primary and secondary information flow in an organization.
• Recommend appropriate marketing research for any company/marketing scenario.
• Develop a Marketing Research proposal.
• Apply advanced sampling and research design techniques.
• Apply experimental designs to marketing situations.
• Compile a comprehensive strategic Marketing Research plan.
• Execute marketing research projects.
• Use statistical methods for data interpretation.
• Draw valid conclusions from research projects.

Associated Assessment Criteria for Exit Level Outcome 4

• Analyse issues in managing marketing in different contexts.
• Understand team dynamics and how to manage them for optimal marketing performance.
• Develop a change management qualification.
• Apply project management principles in marketing activities.
• Explain the interaction between managerial finance and marketing management.
• Assess marketing decisions' impact on the firm's financial wellbeing using financial statements.
• Justify funding for new marketing initiatives using time-value-of-money calculations.
• Manage cost and time for customer value.

Associated Assessment Criteria for Exit Level Outcome 5

• Analyse secondary data to assess international marketing opportunities.
• Identify and analyse opportunities in international marketing environments.
• Research and plan an entry strategy for a new international market.
• Prepare a comprehensive international marketing plan.
• Develop a response strategy for developments in the new market using formal decision-making processes.
• Complete a final written international marketing plan.
• Apply personal and interpersonal skills during group work projects.

Associated Assessment Criteria for Exit Level Outcome 6

• Demonstrate insight into the strategic implications of brand management.
• Apply key marketing concepts to build a brand and drive business growth.
• Generate a brand strategy for implementation.
• Develop a strategic brand plan.
• Outline metrics to measure Brand Management success.

Integrated Assessment

• Ensure an appropriate balance between formative and summative assessments.
• Use formative assessments to enhance student learning and personal accountability.
• Formative assessments may include assignments, presentations, case studies.
• Summative assessments may include written tests, reports, and examinations.
• Continuous evaluations like group projects, presentations, case studies, assignments, and examinations will be used to develop critical thinking abilities in students.