Advanced Diploma in Hospitality Management
Services - Hospitality, Tourism, Travel, Gaming and Leisure
Purpose and Rationale
Purpose:
The purpose of the Advanced Diploma in Hospitality Management is to develop graduates in the Hospitality industry who can demonstrate focused knowledge and skills. Learners will develop depth and specialisation of knowledge, together with basic research principles and methodology, to enable graduates to manage and apply their learning in the workplace. The learner will be competent in managing specialised areas in Accommodation Management and Food and Beverage Operations, by applying a variety of managerial skills including financial, legal and consumer behaviour. This qualification will also prepare the learner for postgraduate study through the deepening of their knowledge and understanding of theories, principles and practices in their fields of specialisation in order to undertake and resolve more complex theoretical and practice-related problems in the hospitality sector. Research methodologies will be practiced in order to lay the basis for research.
Rationale:
The hospitality and tourism industry is one of South Africa's fastest growing employment sectors, and therefore there is a need for more qualified managers in this industry. This qualification will provide a set of very important and essential skills to support national effort to equip prospective managers to increase organisational success and fill the existing gap. This qualification will specialise in Accommodation Management and Food and Beverage Operations. It will also include important research related modules to ensure a balanced perspective of modern corporate business to inform the environment within which the graduate must operate. The qualification is designed to include projects which will benefit both the immediate community and the country as a whole.
Outcomes
- Demonstrate knowledge and understanding of the application of different research methodologies, data collection methods, procedures and analysis principles within the two major research paradigms.
- Apply strategic management principles applicable to the hospitality industry, including the consideration of social responsibility, ethical and legal issues in corporate decision making processes as well as managing diversity in the workplace.
- Demonstrate the ability to apply a range of options and make decisions concerning food and beverage operations procedures within an existing food service facility demonstrating a consciousness of service excellence.
- Use a range of inter-connected techniques, methods, strategies and service excellence theories and practices to manage and improve specific types of accommodation establishments.
Assessment Criteria
Associated Assessment Criteria for Exit-Level Outcomes 1:
- Identify different research methodologies and their application possibilities within research paradigms.
- Describe and analyze various data collection methods.
- Suggest appropriate data collection procedures.
- Describe principles of analysis.
- Interpret research data.
Associated Assessment Criteria for Exit-Level Outcomes 2:
- Perform an environmental scan.
- Investigate environmental challenges in global management.
- Consider social responsibility and ethical issues in corporate decision-making.
- Manage dimensions of diversity in the workplace.
- Make decisions affecting internal control and profitability of a hospitality enterprise.
- Reflect on and interpret consumer behavior and expectations.
- Consider legal aspects relevant to the hospitality industry in strategic management processes.
Associated Assessment Criteria for Exit-Level Outcomes 3:
- Analyze various food and beverage operational systems.
- Identify suitable service systems for the relevant food service facility.
- Upgrade the food service facility based on identified systems.
Associated Assessment Criteria for Exit-Level Outcomes 4:
- Observe and apply quality standards for grading.
- Apply risk management principles.
- Implement marketing and promotion techniques.
- Plan and manage conventions and events.
- Investigate and evaluate international trends.
Integrated Assessment:
- Formative assessment strategies include informal assignments, discussions, case studies, informal tests, and tutoring to provide feedback and integrate theoretical and practical competence.
- Summative assessment strategies aim to judge learning in relation to Exit Level Outcomes through examinations, reports, projects, or portfolios of evidence.
- Formal assignments, tests, and examinations require learners to communicate knowledge of key issues, identify and resolve problems, think critically and creatively, and make practical applications of learning outcomes from module descriptors.
Qualification Details
- Type
- Advanced Diploma
- NQF Level
- 07
- Min. Credits
- 120
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.