Advanced Diploma in Hospitality Management
Services - Hospitality, Tourism, Travel, Gaming and Leisure
Purpose and Rationale
Advanced Diploma in Hospitality Management
Purpose:
The purpose of the Advanced Diploma in Hospitality Management is to provide opportunities for students to develop their applied and cognitive competencies in the acquisition, interpretation, understanding and applications of hospitality management principles. The student will be able to analyse and explain management decisions in the context of a hospitality unit or company. Students achieving this qualification will be able to identify, select and apply managerial skills, to a range of research methodologies and techniques under both familiar and unfamiliar conditions. The curriculum is designed to emphasise management in a hospitality setting, with the focus on financial management, Human Resource management and general management. The research project is designed to promote independent, creative and innovative thinking, and problem solving. The aim is to produce employable graduates with well-developed managerial, research and entrepreneurial skills.
Rationale:
The Advanced Diploma in Hospitality Management provides vertical articulation option for students. Furthermore, it provides articulation from the Diploma into Postgraduate studies giving access to Postgraduate studies to students who might not have met the Degree entry requirements. The university is developing a School of Hospitality and Tourism Studies and programmes that will help meet the National and Provincial needs for well educated people to work in the hospitality and tourism industries.
The Mpumalanga Provincial Growth and Development Strategy (PGDS) has established hospitality as a priority sector as the Province has the natural and cultural resource base upon which to develop a sustainable industry on the one hand and on the other, take advantage of the expanding markets for international and domestic travel. The Hospitality industry is therefore, seen as a panacea for many economic and social harms in Mpumalanga. Consequently, by offering an Advanced Diploma in Hospitality Management the university will be supporting the Provincial Growth and Development Strategy and thereby develop the sector as a driver of economic activity and diversification.
The Tourism Satellite Account for 2015 (SSA, 2015:41; 44) estimated that the Hospitality sector constituted 1.66 per cent of the tourism industry's contribution towards the Gross Domestic Product (GDP) of South Africa and provided for 68 705 jobs in the tourism industry in 2014. With such a huge contribution to the GDP the need for additional skilled labour in hospitality has been recognized by the University to realize the industry's full potential in the country. According to the Culture, Arts, Tourism, Hospitality and Sports Sector Education Training Authority (CATHSETTA) the Hospitality sector is regarded as one of the fastest-growing sectors of South Africa's economy.
Through the Advanced Diploma in Hospitality Management qualification, the University will contribute to the sustainability of the Hospitality industry of Mpumalanga. Furthermore, by offering an Advanced Diploma in Hospitality Management, the University will be supporting the strategic responsible growth objectives of the Draft National Tourism Sector Strategy (RSA NDT, 2010:14), namely to develop people, to provide decent work for employees in the tourism industry, and to deliver a world-class experience to consumers in the Hospitality industry. Given the aforementioned points the need for an Advanced Diploma in Hospitality at the University cannot be overemphasized.
In addition, this qualification will provide an important opportunity for progression for those students who wish to continue with their studies at the Universities. It will also provide a route into further postgraduate studies (Honours, Masters and Doctoral studies) that we are planning in this field.
Outcomes
- Integrate knowledge and skills of hospitality management and develop a deep understanding of the theories and principles that underpin the field of study.
- Understand the contested nature of knowledge and that knowledge advances through research.
- Undertake a substantial independent research project by identifying problems, selecting an appropriate research method from a range of methods, collecting and analysing data and in scientific communication.
- Consider any ethical implications of the research and respond accordingly.
- Gain experience through individual and group assignments and projects.
- Understand the interdisciplinary approach where the connectedness of internal and external systems is emphasised.
- Become independent learners and take responsibility for learning and development.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Appreciate the interrelated nature of knowledge fields.
- In-depth knowledge of hospitality management in planning projects.
- Evaluate and critique existing plans for hospitality enterprises.
- Demonstrate high knowledge in separate management plans for two enterprises.
Associated Assessment Criteria for Exit Level Outcome 2:
- Understanding that knowledge is often contested.
- Review existing hospitality enterprises and suggest improvements.
- Apply theories and processes to optimize enterprise success.
Associated Assessment Criteria for Exit Level Outcome 3:
- Formulate research questions.
- Select appropriate methodologies.
- Collect, analyze, and synthesize data.
- Present data in written and verbal form.
Associated Assessment Criteria for Exit Level Outcome 4:
- Understand different value systems.
- Evaluate existing hospitality enterprises in terms of ethics.
- Develop plans considering ethical issues.
Associated Assessment Criteria for Exit Level Outcome 5:
- Collect and manage information from various sources.
- Communicate results effectively.
- Use tools for data analysis based on the audience.
Associated Assessment Criteria for Exit Level Outcome 6:
- Understand systems approach in hospitality enterprises.
- Evaluate existing plans for holistic industry approach.
Associated Assessment Criteria for Exit Level Outcome 7:
- Take responsibility and be accountable for contributions.
- Reflect accountability in hospitality fields.
Integrated Assessment:
- Fair, transparent, and rigorous assessment.
- Forms include assignments, tests, group work, quizzes, presentations (oral), and written assignments.
Qualification Details
- Type
- Advanced Diploma
- NQF Level
- 07
- Min. Credits
- 120
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.