Bachelor of Tourism Development and Management
Services - Hospitality, Tourism, Travel, Gaming and Leisure
Purpose and Rationale
Bachelor of Tourism Development and Management
Purpose:
The purpose of the Bachelor of Tourism Development and Management is to provide graduates with information and skills within an inter-disciplinary tourism environment to be able to demonstrate evidence of independent cognitive and applied research skills. The students will be prepared to enter both the public and private tourism sectors as entry-level non-professionals. They will be able to utilise and apply critical thinking skills and problem-solving techniques within a tourism development and management environment. Students will be able to demonstrate current and future tourism trends; apply marketing, financial and human resource management principles; demonstrate and understand how to plan, organise, lead and control entrepreneurial initiatives in tourism; and differentiate and apply different research methodologies within tourism settings.
Rationale:
Essentially, tourism is a growing field which faces complex problems in terms of achieving sustainable development. Tourism development managers need to have an opportunity to equip themselves for better strategic positioning in the tourism industry and there is currently a shortage of tourism development managers. The South African government indicates that tourism is one of six growth pillars that can contribute to poverty alleviation and job creation. Therefore, this qualification will deliver learners to satisfy the growing need of tourism developers and managers in the industry and develop professionals who are versed in research and practical grounding. The qualification is designed in consultation with relevant industry partners to ensure the qualification meets the needs of the industry. Also, the School of Tourism and Hospitality (STH) has built partnerships with academic and professional bodies to ensure that the qualification is relevant to both practice needs and theoretical development. The qualification is uniquely positioned since it combines elements of Tourism Management for increased understanding of tourism as a multifaceted environment and links thereof. The qualification will provide learners with research skills and placement opportunities within specific tourism industries in the final year. Learners that complete the qualification successfully can pursue a career primarily within research institutions, policy institutions, government, tourism and hospitality industries and civil society organisations. Essentially both the public and private sectors have expressed a need for highly specialised professionals with a multidisciplinary background. This qualification articulates into the existing Bachelor of Arts Honours in Tourism Development. The qualification will provide benefits to the learner, society and the economy. The Bachelor in Tourism Development and Management will provide learners with knowledge and skills within an inter-disciplinary tourism environment of development and management to demonstrate evidence of independent cognitive and applied research skills. The learners will be prepared to enter both the public and private tourism sectors as entry level non-professionals. They will be able to utilise and apply critical thinking skills and problem-solving techniques within a tourism development and management environment.
Outcomes
- Demonstrate evidence of independent cognitive and applied research skills in the inter-disciplinary tourism environment.
- Utilise and apply critical thinking skills and problem-solving techniques within a tourism development and management environment.
- Demonstrate current and future tourism trends### apply marketing, financial and human resource management principles### demonstrate and understand how to plan, organise, lead and control entrepreneurial initiatives in tourism### and differentiate and apply different research methodologies within tourism settings.
- Understand and apply the sustainable tourism planning principles.
- Demonstrate advanced knowledge of sustainable tourism management strategies.
Assessment Criteria
Exit Level Outcome 1:
- Demonstrate applied research skills within tourism environments.
- Show an understanding of the basic meaning of the principles of quantitative and qualitative data analysis.
- Apply research methods appropriately to solve problems.
Exit Level Outcome 2:
- Solve problems and make strategic and operational decisions using critical and creative thinking in the field tourism environment.
- Produce research reports that will inform decision making.
Exit Level Outcome 3:
- Apply knowledge and skills within diverse tourism sectors and be able to plan and organise tourism events and business initiatives.
- Apply qualitative or qualitative or mixed methods to tourism environments.
- Apply appropriate research techniques to solve research problems in a tourism environment.
Exit Level Outcome 4:
- Analyse the principles that govern tourism planning in various geographical settings.
- Analyse the strategic importance of tourism planning to achieve sustainable tourism development.
- Analyse and evaluate specific case studies relating to tourism development for weaknesses and strengths.
- Compare and contrast tourism planning guidelines for different tourism niche markets such as ecotourism, mass tourism, and adventure tourism.
Exit Level Outcome 5:
- Apply appropriate managerial and practical skills and expertise.
- Apply appropriate marketing strategies and fundamental techniques.
Integrated Assessment:
- The number and type of tests/assignments/projects/case studies will be addressed per module and by the lecturers concerned as formative assessments.
- Final examinations are conducted as summative assessment.
- Internal and external moderation of examinations to be done.
- Work placement learning will be assessed by a portfolio of evidence and a presentation of work and experiences gained.
- Research problem identification and final research project assessment are part of the assessment for Tourism Research Project B.
Qualification Details
- Type
- National First Degree
- NQF Level
- 07
- Min. Credits
- 360
- SAQA Source
- More Information
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