Services - Hospitality, Tourism, Travel, Gaming and Leisure
The purpose of the Bachelor of Tourism Development and Management is to provide graduates with information and skills within an inter-disciplinary tourism environment to be able to demonstrate evidence of independent cognitive and applied research skills. The students will be prepared to enter both the public and private tourism sectors as entry-level non-professionals. They will be able to utilise and apply critical thinking skills and problem-solving techniques within a tourism development and management environment. Students will be able to demonstrate current and future tourism trends; apply marketing, financial and human resource management principles; demonstrate and understand how to plan, organise, lead and control entrepreneurial initiatives in tourism; and differentiate and apply different research methodologies within tourism settings.
Essentially, tourism is a growing field which faces complex problems in terms of achieving sustainable development. Tourism development managers need to have an opportunity to equip themselves for better strategic positioning in the tourism industry and there is currently a shortage of tourism development managers. The South African government indicates that tourism is one of six growth pillars that can contribute to poverty alleviation and job creation. Therefore, this qualification will deliver learners to satisfy the growing need of tourism developers and managers in the industry and develop professionals who are versed in research and practical grounding. The qualification is designed in consultation with relevant industry partners to ensure the qualification meets the needs of the industry. Also, the School of Tourism and Hospitality (STH) has built partnerships with academic and professional bodies to ensure that the qualification is relevant to both practice needs and theoretical development. The qualification is uniquely positioned since it combines elements of Tourism Management for increased understanding of tourism as a multifaceted environment and links thereof. The qualification will provide learners with research skills and placement opportunities within specific tourism industries in the final year. Learners that complete the qualification successfully can pursue a career primarily within research institutions, policy institutions, government, tourism and hospitality industries and civil society organisations. Essentially both the public and private sectors have expressed a need for highly specialised professionals with a multidisciplinary background. This qualification articulates into the existing Bachelor of Arts Honours in Tourism Development. The qualification will provide benefits to the learner, society and the economy. The Bachelor in Tourism Development and Management will provide learners with knowledge and skills within an inter-disciplinary tourism environment of development and management to demonstrate evidence of independent cognitive and applied research skills. The learners will be prepared to enter both the public and private tourism sectors as entry level non-professionals. They will be able to utilise and apply critical thinking skills and problem-solving techniques within a tourism development and management environment.
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