Advanced Diploma in Hospitality and Hotel Management
Services - Hospitality, Tourism, Travel, Gaming and Leisure
Purpose and Rationale
Advanced Diploma in Hospitality and Hotel Management
Purpose
The purpose of the Advanced Diploma in Hospitality and Hotel Management is to deliver graduates who would be able to apply specialised management and financial knowledge, principles, and skills. It will provide entry-level vocational, professional preparation, or specialisation for other Bachelor's Degree graduates or diplomats. The core components of the qualification focus on management and rooms division, offering intensive and focused applied specialisation in the niche area of Hotel Management. The qualification aims to open up career pathways to senior hotel positions and equip learners with research-oriented approaches to problem-solving in the hotel industry.
Stakeholder Engagement
Stakeholder engagement reflected support for the intensive and focused nature of the qualification in Hotel Management. It emphasizes management, finance, rooms division, and housekeeping while integrating research elements to investigate issues within the disciplinary field. The qualification ensures learners consistently use technical, managerial, and personal skills for the everyday operations of the hotel industry, preparing them for progression into management and leadership positions within the industry.
Rationale
The Advanced Diploma in Hospitality and Hotel Management offers a broad-based education in Hotel Management aimed at providing competencies for middle-level and senior positions within the industry. It aligns with the National Skills Development Plan of South Africa and supports the development of integrated hospitality, food, beverage, and tourism plans. The qualification addresses the scarcity of high-level skills in the Hotel Management sector and enables learners to contribute effectively to the tourism support sectors and stakeholders. Additionally, the qualification promotes sustainable development, environmental awareness, and local community welfare.
The programme design allows for articulation possibilities for learners with varied management backgrounds and previously obtained qualifications. It also provides pathways for learners to progress to higher qualifications, including Master's and Doctoral Degrees. The engagement with professional industry bodies and tourism agencies further enhances the quality of education and prepares learners for teaching or lecturing roles within the hospitality industry.
Overall, the Advanced Diploma in Hospitality and Hotel Management aims to develop professionals who can integrate theory and practice, contribute to the industry effectively, and further their career paths within hospitality management.
Outcomes
- Apply knowledge and understanding of research skills relevant to the hospitality/hotel field.
- Develop and demonstrate the knowledge and skills of the marketing instruments and expand practical knowledge of marketing research to enable the marketing strategy to be learned and understood to use in the hospitality/hotel industry.
- Identify and apply environmental laws and regulations to ensure sound environmental practices relating to chemical usage, supplier compliance, water, waste and electricity.
- Demonstrate the required financial decision-making tools to be able to put theory into practice and enhance decision-making with the use of financial information and this include interpretation and analysis of financial statements, budgeting and forecasting, investment decision making, cost volume profit analysis, working capital management and financing.
- Develop an in-depth knowledge and understanding of the components of Rooms Division from a top-level management perspective through theoretical and practical computer application of revenue management strategies.
- Cultivate research orientated approach in attaining information and solving theoretical and practical problems within the field of hotel management and act in a professional, ethical and accountable manner within in the hospitality industry.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Contextualise and interpret integrated knowledge of the main areas of Hospitality Management.
- Understand and apply key terms, concepts, facts, principles, rules, and theories of Hospitality.
- Identify, analyse, critically reflect on, and address complex problems.
- Demonstrate research skills relevant in the Hospitality/hotel field.
- Develop and communicate ideas and opinions effectively.
- Act ethically and professionally, justifying decisions and actions.
Associated Assessment Criteria for Exit Level Outcome 2:
- Understand and demonstrate business strategy in the context of a hospitality business.
- Construct a literature review on the stages of a strategy in journal articles.
- Conduct an environmental scan using SWOT or SOAR models.
- Develop a mission, values, beliefs, and ethos for a hospitality business.
- Formulate business strategy, objectives, and action plans.
- Implement strategy using leadership and management skills.
- Utilize e-commerce and social media marketing.
- Use marketing research for strategic decisions.
Associated Assessment Criteria for Exit Level Outcome 3:
- Understand and apply an environmental audit in a hospitality environment.
- Design and implement an environmental policy.
- Analyse interventions related to environmentally conscious practices.
- Design an eco-friendly establishment.
- Ensure safety and security standards for compliance.
- Evaluate financial implications of greening.
Associated Assessment Criteria for Exit Level Outcome 4:
- Apply cost and management accounting principles in the hospitality industry.
- Utilize budgeting techniques.
- Apply capital budgeting and investment decisions.
Associated Assessment Criteria for Exit Level Outcome 5:
- Understand the guest cycle in Rooms Division management.
- Implement controls in Rooms Division.
- Apply Revenue Management Strategies.
- Use Revenue Management theory and software.
- Analyse and solve real-life industry problems.
Associated Assessment Criteria for Exit Level Outcome 6:
- Understand research methodologies in hotel management.
- Generate a research problem statement and background.
- Reflect on data gathering and management processes.
- Present a research design and methodology.
- Conceptualise data findings for conclusions and recommendations.
Integrated Assessment:
- Continuous assessment with a balance between formative and summative assessments.
- Formative assessments for development and progress monitoring.
- Summative assessments for formal evaluation of outcomes.
- Emphasis on integrated assessments linking knowledge, skills, and competence.
- Awarded qualification upon demonstrating achievement of Exit Level Outcomes.
Qualification Details
- Type
- Advanced Diploma
- NQF Level
- 07
- Min. Credits
- 120
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.