Bachelor of Arts in Communication

Outcomes

1. Demonstrate a systematic and integrated knowledge and understanding of, and an ability to analyse, evaluate and apply the fundamental terms, concepts, facts, principles, rules and theories typical of the field of communication###
2. Show the ability to identify and apply particular practices within the field of mass and corporate communication in at least one of the following specialised fields: Journalism or Broadcasting (radio and video) or Public relations or Corporate media or communication for social change###
3. Demonstrate the ability to apply appropriate discipline-related methods of scientific inquiry and independently validate, evaluate and manage sources of information###
4. Critically reflect, understand and apply appropriate methods or practices to resolve complex problems in the field of communication and introduce change within related practices in the multicultural context of South Africa###
5. Demonstrate professional and ethical behaviour within both the academic and discipline-related, as well as the professional Communication environment, with sensitivity towards societal and cultural considerations###
6. Demonstrate the ability to effectively communicate scientific understanding and own opinions/ideas in written or oral arguments, using appropriate discipline-related and academic discourse as well as communication technology (ICT)###
7. Effectively function as a member and leader of a team or a group in scientific projects or investigations, with self-directed management of learning activities and responsibility for own learning progress.

Assessment Criteria