Associated Assessment Criteria
The following Associated Assessment Criteria will be assessed in an integrated manner across the Exit Level Outcomes:
- Define and apply various elements within communication theories.
- Apply late twentieth and early twenty-first-century theories of communication.
- Write advanced copy for the electronic, broadcast, and printed media.
- Plan, produce, and control placement of corporate advertising.
- Apply all modern media techniques.
- Compile and manage organizational information for senior management.
- Utilize sophisticated technology for organizational communication.
- Demonstrate strategies to benefit organizational functions at a senior management level.
- Utilize qualitative and quantitative methods to address research problems.
- Apply effective human resource management strategies.
- Apply effective information management processes.
- Apply knowledge of the global environment to organizational strategic management.
- Apply knowledge gained from monitoring international public relations trends.
- Implement environmental scanning.
Integrated Assessment
Integrated assessment is applied in this qualification:
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Formative assessment: Continuous learning progress assessment. Performance assessment tasks on an integrated variety of knowledge, skills, and values.
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Summative assessment: Written examination of mastery of theoretical/academic component of learning. Research project. Portfolio assignments.
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Continuous product assessment.