Bachelor of Arts Honours in Integrated Organisational Communication
Communication Studies and Language - Communication Studies
Purpose and Rationale
Bachelor of Arts Honours in Integrated Organisational Communication
Purpose
The Bachelor of Arts Honours in Integrated Organisational Communication aims to provide learners with a theoretical understanding of communication within the context of an organisation. Learners will develop both theoretical and practical knowledge of the strategic role of communication, various fields within organizational communication, benefits of integration, and integration techniques. This qualification will equip learners with innovativeness, problem-solving skills, and the ability to work in diverse teams to effectively manage communication within an organization.
Rationale
This qualification is classified as "Integrated" to align with international standards, offering a comprehensive view of organizational communication. It emphasizes the interconnectedness of internal and external communication within an organization. It acknowledges the various disciplines that study communication within an organization, including advertising, public relations, business communication, marketing communication, and corporate communication. The program provides advanced research training in integrated organizational communication and prepares candidates to pursue postgraduate studies in communication globally. With a broad scope covering marketing, business, public relations, advertising, and corporate communication, learners are thoroughly trained in all aspects of integrated organizational communication.
Outcomes
- Identify, analyse, formulate and solve convergent and divergent problems and issues related to the natural environment.
- Work effectively with others as a member of a team, group, organisation, community, and contribute to the group output in tasks within the field of environmental management.
- Manage and organise activities and life responsibly and effectively.
- Communicate effectively, critically solve problems and possess the necessary oral, written and presentation skills that are required in the integrated organisation environment.
- Demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation, and by acknowledging their responsibilities to those locally and the broader community.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Identify, analyse, and solve complex abstract problems by drawing on own experience and theoretical knowledge.
- Offer informed suggestions or generate alternative strategies for dealing with problems at various levels.
- Critically evaluate theoretical standpoints and compare them to personal views.
- Analyse global, national, and local community problems, needs, and opportunities.
Associated Assessment Criteria for Exit Level Outcome 2:
- Use and propagate 'people skills' in group situations.
- Demonstrate respect and tolerance for diverse opinions.
- Undertake projects to evidence successful interaction with others.
- Use advanced communication skills within a group setting.
- Organise effective working groups and communicate group interactions.
Associated Assessment Criteria for Exit Level Outcome 3:
- Demonstrate theoretical skills and learning strategies.
- Organise study plans and engage in effective time management.
- Assess strengths and weaknesses and develop organisational strategies.
- Think independently and offer sustained theoretical evidence.
Associated Assessment Criteria for Exit Level Outcome 4:
- Communicate ideas logically and provide supporting evidence.
- Evaluate conclusions and premises in academic arguments.
- Analyse, evaluate, and critique ideas of others.
- Use appropriate models of organisation and presentation.
- Demonstrate language competency in line with disciplinary conventions.
Associated Assessment Criteria for Exit Level Outcome 5:
- Connect abstract knowledge to personal contexts.
- Draw upon prior knowledge and personal experience in analysis.
- Look beyond traditional disciplinary boundaries for solutions.
Integrated Assessment:
- Describe and interpret integrated organisational communication issues with examples and theoretical knowledge.
- Critically evaluate viewpoints on integrated organisational communication.
- Communicate ideas logically with supporting evidence.
Assessment Structure:
- Formative assessment varies from 25% to 40% across modules.
- Summative assessment varies from 75% to 60% across modules.
- Formative assessments are written assignments, while summative assessments are written portfolio submissions.
Qualification Details
- Type
- Honours Degree
- NQF Level
- 08
- Min. Credits
- 120
- SAQA Source
- More Information
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