Bachelor of Commerce Honours in Tourism Management
Services - Hospitality, Tourism, Travel, Gaming and Leisure
Purpose and Rationale
Qualification Overview
Purpose
The qualification aims to address the substantial need for competent tourism managers to lead the industry into the future. Its purpose is to develop tourism managers with a higher level of intellectual independence through advanced theoretical and practical engagement. This qualification deepens students' knowledge of contemporary tourism management theories and practices and enhances their applied competence to meet the demand for skilled tourism professionals. It aligns with the vision of empowering the local business community and aligns with the institution's values. The qualification emphasizes research skills relevant to the tourism industry and provides research training through a research methodology and treatise component in the curriculum. Graduates will be equipped to pursue careers in tourism as well-rounded individuals capable of economic activity while considering social and environmental responsibilities.
Rationale
The qualification is essential due to the tourism industry's significant role in job creation worldwide, offering employment opportunities to individuals with varying skill levels. The industry's diverse sectors provide students with exposure to contemporary theory and managerial practice, making them suitable for middle and senior management roles. The qualification contributes to the South African economy by increasing the gross domestic product and producing knowledgeable professionals to drive the industry's growth and sustainability locally, nationally, and internationally. Additionally, qualified individuals have opportunities for career advancement and global travel within worldwide chains of resorts and hotels.
Outcomes
- Identify, analyse and resolve tourism-related problems.
- Engage in independent learning by planning, designing and conducting research on a selected tourism-related topic.
- Relate sustainable coastal and marine tourism development and the finite nature of coastal and marine resources to the various subcategories of tourism. 4.Collect and review relevant information and propose creative solutions to tourism-related issues and challenges, both orally and in writing, to wider stakeholder and interest groups.
- Relate expertise in tourism to responsible and sustainable tourism management, socio-economic development and job creation.
- Apply contemporary theoretical tourism perspectives and practices to the development, management and sustainability of tourism destinations.
Assessment Criteria
Associated Assessment Criteria for Exit Level Outcome 1:
- Relationship between internal dynamics of a tourism operation and surrounding environment: Understand how leadership, performance, program and partner synergy, as well as the integration of social, ethical, and environmental measures, impact the successful functioning of a tourism business operation.
- Key strategies and processes: Identify and align key strategies with available resources to improve the overall performance of a tourism project, considering economic, market, environmental, and other relevant indicators.
- Functional and strategic operational decisions: Make decisions independently or as part of a team, considering the impact on other aspects of the tourism operation or entity.
- Holistic approach to tourism development: Demonstrate a balanced approach to tourism development that considers environmental and community harmony, and adheres to codes, policies, ethics, and guidelines for sustainable and responsible tourism management.
- Conflict resolution strategies: Identify potential conflicts in tourism projects and propose appropriate conflict resolution strategies.
Associated Assessment Criteria for Exit Level Outcome 2:
- Independent research: Conduct independent research on a pertinent tourism-related problem using appropriate research protocols, methods, and analytical techniques.
- Research report: Prepare a research report in academic style with well-formulated findings, conclusions, and recommendations.
Associated Assessment Criteria for Exit Level Outcome 3:
- Coastal and marine tourism: Describe coastal and marine tourism resources, activities, and attractions, understanding constraints, opportunities, and principles of Integrated Coastal Zone Management.
- Policy and regulatory requirements: Analyse existing and new coastal and marine tourism projects in terms of policy, regulatory requirements, and best practices.
- Conflict analysis: Research and report on conflicts between the economic benefits of marine tourism and its impact on the coastal environment.
Associated Assessment Criteria for Exit Level Outcome 4:
- Information technology: Use information technology to enhance productivity, communicate effectively, and stay updated with the latest developments in the field.
Associated Assessment Criteria for Exit Level Outcome 5:
- Tourism and sustainability: Explain the relationship between tourism, socio-economic development, and sustainability, apply concepts of tourism management, and evaluate factors affecting demand and supply.
- Economic impact: Calculate costs and benefits of tourism for host communities, assess economic impacts, and evaluate growth strategies and government policies.
Associated Assessment Criteria for Exit Level Outcome 6:
- Tourist destinations: Compare theoretical approaches and practices related to tourist destination management, conduct visitor and resident surveys, and discuss the value of stakeholder clusters and destination management partnerships.
Integrated Assessment:
- Treatise: The research treatise serves as the basis for integrated assessment, drawing from all knowledge areas covered in the course, along with case studies and practical projects.
Qualification Details
- Type
- Honours Degree
- NQF Level
- 08
- Min. Credits
- 120
- SAQA Source
- More Information
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This page includes information from the South African Qualifications Authority (SAQA) . Builtneat Pty Ltd trading as Study Start, has modified all or some of this information. SAQA has not approved, endorsed, or tested these modifications.