Strategic Brand Building Short Course - Distance (Online)

Free Course
9 weeks duration

Strategic Brand Building teaches students how to create effective brand strategies from different perspectives. It covers seamless brand experiences, sustainability, and social entrepreneurship. Students will learn design-thinking principles and create a brand-business model. The course includes masterclasses from industry experts.

Strategic Brand Building introduces the student to the practice of creating brand strategies from three different perspectives aligned with current brand practice. It considers the ramifications of creating a seamless brand experience embracing outside-in design with inside-out. The course explores shared value and sustainable business practices, both local and global, and offers an analysis of the role of structure, design and levers to implement meaningful change. Design-thinking principles are applied by students to create a brand-business model from ground level within the framework of social entrepreneurship. The module comprises three learning units. The first learning unit introduces the concept of a seamless brand experience. The second explores the creation of embedded sustainability and shared value. The final learning unit considers social entrepreneurship and brand purpose with the creation of a brand-business model from scratch. Each learning unit includes a masterclass from an expert in the relevant field.

About Provider

Vega – Design. Brand. Business.
Vega – Design. Brand. Business.
Private College · 34 courses
Vega is a design, brand, and business consultancy that helps companies create and enhance their brand identity and business strategies. They specialize in providing comprehensive design solutions that align with their clients' goals and values. Vega works closely with businesses to understand their unique needs and challenges, offering services such as brand development, logo design, website design, marketing collateral creation, and business strategy consulting. Their team of experienced designers and strategists collaborate to deliver innovative and effective solutions that help businesses stand out in the market and achieve their objectives.
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