Social Media Marketing Short Course - Distance (Online)

Free Course
9 weeks duration

This short course explores how brand owners, managers, and communicators leverage social media to deliver authentic and consistent communication, maximizing brand-building opportunities. It emphasizes the importance of understanding market variables, trend forecasting, consumer insights, and stakeholder relationships in omnichannel digital marketing. The course highlights the significance of brand values and purpose in social media marketing, integrating owned and earned-media options to effectively communicate and build a brand.

Digital and virtual networks ever-increasingly facilitate the immediate sharing of ideas and information. Brand networks and ecosystems are built and grow by connecting with stakeholder audiences on many different social media platforms, supporting and completing other communication and media strategies. Omnichannel digital marketing is rooted in a solid understanding of market variables, trend forecasting, consumer insights and stakeholder relationships. What is communicated, how it is communicated and the legitimacy of messaging can make or break a brand. Social media marketing requires a focused approach built on brand values and purpose, integrating both owned and earned-media options. In this short course we examine how brand owners, managers and communicators are leveraging social media choices to deliver authentic and consistent communication to maximise brand-building opportunities.

About Provider

Vega – Design. Brand. Business.
Vega – Design. Brand. Business.
Private College · 34 courses
Vega is a design, brand, and business consultancy that helps companies create and enhance their brand identity and business strategies. They specialize in providing comprehensive design solutions that align with their clients' goals and values. Vega works closely with businesses to understand their unique needs and challenges, offering services such as brand development, logo design, website design, marketing collateral creation, and business strategy consulting. Their team of experienced designers and strategists collaborate to deliver innovative and effective solutions that help businesses stand out in the market and achieve their objectives.
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