IIE Bcom Honours In Strategic Brand Management

Free Course
1 years duration

The IIE Honours programme focuses on strategic brand management, incorporating financial and economic principles. Students learn about brand and market analysis, sustainable business practices, communication strategies, and metrics for assessing brand performance.

This IIE Honours programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions, brand and market analysis from a commercial perspective, the application of sustainable and ethical business and brand practice, the development of communication strategies in context of the competitive environment and internal realities and the utilisation of metrics and models to assess brand performance and brand equity.

About Provider

Vega – Design. Brand. Business.
Vega – Design. Brand. Business.
Private College · 34 courses
Description
Vega is a design, brand, and business consultancy that helps companies create and enhance their brand identity and business strategies. They specialize in providing comprehensive design solutions that align with their clients' goals and values. Vega works closely with businesses to understand their unique needs and challenges, offering services such as brand development, logo design, website design, marketing collateral creation, and business strategy consulting. Their team of experienced designers and strategists collaborate to deliver innovative and effective solutions that help businesses stand out in the market and achieve their objectives.
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