IIE BA Honours In Strategic Brand Communication

Free Course
1 years duration

The IIE BA Honours in Strategic Brand Communication focuses on creative and strategic thinking, developing innovative communication strategies for brand building. Students learn about brand identity, consumer insights, strategic models, and stakeholder relationship management. This program prepares students for careers in brand organizations, communications consultancies, and agencies. The research module allows students to pursue academic research in their area of brand interest.

The IIE BA Honours in Strategic Brand Communication explores the nature of creative and strategic thinking and the development of innovative and accountable communication strategies for brand building. Students engage with independent learning to develop various ways of thinking, brand identity, architecture, and equity models, consumer insights and research methodologies, strategic models, brand communication tools and channel and media planning options and stakeholder relationship management. Students specialise in strategy development and acquire skills that can be utilised in brand organisations as well as communications consultancies and agencies. The research module enables the student to pursue academic research in an area of brand interest.

About Provider

Vega – Design. Brand. Business.
Vega – Design. Brand. Business.
Private College · 34 courses
Description
Vega is a design, brand, and business consultancy that helps companies create and enhance their brand identity and business strategies. They specialize in providing comprehensive design solutions that align with their clients' goals and values. Vega works closely with businesses to understand their unique needs and challenges, offering services such as brand development, logo design, website design, marketing collateral creation, and business strategy consulting. Their team of experienced designers and strategists collaborate to deliver innovative and effective solutions that help businesses stand out in the market and achieve their objectives.
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