Segmentation and Clustering

Free Course
3 weeks duration

The Segmentation & Clustering course provides students with the knowledge to build and apply clustering models to develop sophisticated segmentation in business contexts.

In the Segmentation and Clustering course on Udacity, you will learn the fundamentals of segmentation and clustering. You will understand the difference between standardization and localization, and explore the concept of distance in clustering models. Additionally, you will discover how segmentation is used in business and learn how to select and prepare data for clustering models. The course also covers variable reduction techniques such as factor analysis and principal components analysis. You will gain knowledge on designing clustering models, including k-centroid and hierarchical models, and learn how to select the number of clusters for a k-centroid model. Finally, you will build a k-centroid clustering model to segment retail stores, visualize and validate the clusters, and effectively communicate the analysis results.

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Udacity is an online learning platform that offers a wide range of courses and programs in various fields such as technology, business, data science, and artificial intelligence. It was founded in 2012 by Sebastian Thrun, David Stavens, and Mike Sokolsky with the aim of providing accessible and affordable education to individuals worldwide. Udacity's courses are designed in collaboration with industry experts and leading companies, ensuring that the content is relevant and up-to-date. The platform offers both self-paced courses and guided programs, allowing learners to choose the learning style that suits them best. Udacity also provides career services and support, including resume reviews, interview preparation, and job placement assistance, to help learners transition into their desired careers.