Intermediate
Free Course
2 weeks duration

This course will help you organize a strategy of identifying your perfect user, and teach you how to grow your user base by focusing your product on their needs.

In the App Marketing course on Udacity, you will gain a comprehensive understanding of user behavior and how to create a targeted marketing plan for specific user segments. Through market segmentation, you will analyze your competitive advantages and disadvantages and learn how to position your product effectively. You will also learn how to conduct competitive analysis to create a unique value proposition. In the pre-launch phase, you will create marketing goals, develop a distribution plan, and optimize keywords for your goals. Additionally, you will learn about the beta-testing community and prepare your landing pages. Once you are ready to launch, you will learn how to prepare, execute, and gain your first users. You will also outline a go-to-market strategy and acquire the necessary skills to execute it, including SEO techniques to attract your first 1000 users. Finally, you will learn about various customer acquisition methods, both paid and free, such as ads, social marketing, and email marketing. Throughout the course, you will also learn how to use data to measure and optimize your marketing plan for better results.

About Provider

Udacity
Udacity
Online Education Provider ยท 302 courses
Description
Udacity is an online learning platform that offers a wide range of courses and programs in various fields such as technology, business, data science, and artificial intelligence. It was founded in 2012 by Sebastian Thrun, David Stavens, and Mike Sokolsky with the aim of providing accessible and affordable education to individuals worldwide. Udacity's courses are designed in collaboration with industry experts and leading companies, ensuring that the content is relevant and up-to-date. The platform offers both self-paced courses and guided programs, allowing learners to choose the learning style that suits them best. Udacity also provides career services and support, including resume reviews, interview preparation, and job placement assistance, to help learners transition into their desired careers.
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