Marketing Analytics in Tableau

Starting at USD 39.00
6 hours duration

Master marketing analytics using Tableau. Analyze performance, benchmark metrics, and optimize strategies across channels.

Acquire a comprehensive introduction to marketing and develop proficiency in utilizing Tableau for marketing analysis and performance enhancement. This interactive course will provide you with a solid foundation in modern marketing principles, including the intricate concept of marketing attribution and the distinguishing factors between B2B and B2C marketing. Additionally, you will gain practical experience in employing Tableau functions such as FIXED, DATEPARSE, and CONTAINS statements, which are essential for effectively working with marketing data. By leveraging these Tableau functions, you will be able to conduct a range of analyses that are routinely performed by marketing analysts, such as tracking performance trends over time and examining crucial 2x2 charts. These analyses will encompass various marketing channels, including online advertisements and email campaigns. By the conclusion of the course, you will have worked with data from these popular marketing methods, enabling you to develop a deeper comprehension of each. Furthermore, you will acquire valuable insights into driving your analytics by learning key questions to guide your marketing analysis. You will also discover how to benchmark performance using standard metrics like LTV/CAC (Lifetime Value to Customer Acquisition Cost) and engagement rates, as well as identify areas for improvement.

About Provider

DataCamp
DataCamp
Online Education Provider ยท 410 courses
Description
DataCamp is an online learning platform that offers interactive courses and tutorials for data science and analytics. It provides a wide range of courses covering topics such as Python, R, SQL, machine learning, data visualization, and more. The platform offers a hands-on learning experience through coding exercises and projects, allowing users to practice and apply their skills in real-world scenarios. DataCamp also offers a personalized learning experience with adaptive learning technology that adjusts the course content based on the user's skill level and progress. It is widely used by individuals, professionals, and organizations to enhance their data science skills and stay up-to-date with the latest trends and technologies in the field.
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