Customer Segmentation in Python

Starting at USD 39.00
4 hours duration

Learn how to segment customers in Python.

In today's business landscape, the most successful companies are those that possess a deep understanding of their customers, enabling them to anticipate their needs. A crucial role in achieving this level of insight is played by data analysts, who employ various techniques to unlock valuable information and effectively segment customers for improved service. This comprehensive course offers practical knowledge and skills in customer segmentation and behavioral analytics, utilizing a genuine dataset comprising anonymized customer transactions from an online retailer. Beginning with cohort analysis, you will gain insights into customer trends, enabling you to identify patterns and make informed decisions. Furthermore, you will learn how to construct easily interpretable customer segments, ensuring that the information derived is readily understandable and actionable. Additionally, you will be equipped with the necessary skills to prepare these segments for machine learning, enhancing their utility and effectiveness. To further enhance your segmentation capabilities, you will delve into k-means clustering, a powerful technique that can be implemented with just a few lines of code. This will enable you to create even more robust and meaningful customer segments. Upon completion of this course, you will possess the practical skills required to apply customer behavioral analytics and segmentation techniques in real-world scenarios.

About Provider

DataCamp
DataCamp
Online Education Provider ยท 410 courses
Description
DataCamp is an online learning platform that offers interactive courses and tutorials for data science and analytics. It provides a wide range of courses covering topics such as Python, R, SQL, machine learning, data visualization, and more. The platform offers a hands-on learning experience through coding exercises and projects, allowing users to practice and apply their skills in real-world scenarios. DataCamp also offers a personalized learning experience with adaptive learning technology that adjusts the course content based on the user's skill level and progress. It is widely used by individuals, professionals, and organizations to enhance their data science skills and stay up-to-date with the latest trends and technologies in the field.