Analyzing Marketing Campaigns with pandas

Starting at USD 39.00
4 hours duration

Build up your pandas skills and answer marketing questions by merging, slicing, visualizing, and more!

Understanding how data science technical skills and concepts apply to real-world jobs can be a significant challenge. This course addresses this challenge by providing valuable insights for professionals seeking to enhance their marketing roles with Python and pandas or gain a better understanding of the responsibilities of a data scientist in a marketing organization. Throughout the course, we will focus on translating common business questions into measurable outcomes. By utilizing a fabricated marketing dataset derived from an online subscription business, we will explore questions such as How did this campaign perform?, Which channel is generating the most subscribers?, and Why is a specific channel underperforming?. These exercises will enable participants to develop the skills necessary to analyze and interpret data effectively. The course will also delve into essential Python and pandas fundamentals, including merging and slicing datasets, utilizing groupby() functions, correcting data types, and visualizing results using matplotlib. By mastering these foundational skills, participants will be equipped to handle complex data analysis tasks and present their findings in a clear and visually appealing manner. Overall, this course offers a comprehensive and practical approach to bridging the gap between data science skills and their application in real-world marketing scenarios. Whether you are seeking to enhance your current role or gain a deeper understanding of data science in marketing, this course is an ideal fit for you.

About Provider

Online Education Provider ยท 410 courses
DataCamp is an online learning platform that offers interactive courses and tutorials for data science and analytics. It provides a wide range of courses covering topics such as Python, R, SQL, machine learning, data visualization, and more. The platform offers a hands-on learning experience through coding exercises and projects, allowing users to practice and apply their skills in real-world scenarios. DataCamp also offers a personalized learning experience with adaptive learning technology that adjusts the course content based on the user's skill level and progress. It is widely used by individuals, professionals, and organizations to enhance their data science skills and stay up-to-date with the latest trends and technologies in the field.
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